Five tips for screening sales leads for high value products and services

You start a Google AdWords campaign and you start getting leads. Lots of leads. But as you start talking with the leads they don’t seem to pan out. Worse, down the line after signing up many of the customers are really unhappy with the customer experience and tell their friends, post on social media and do great damage to your brand. Your brand that you built literally brick by brick or byte by byte- if you are a digital only brand.

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