Does Internet Sales Tax really level the playing field between clicks and bricks?

Does Internet Sales Tax really level the playing field between clicks and bricks? The US Senate has passed the Internet Sales Tax law that will force online
retailers to collect sales tax for the shipping destination state. Initial
plans are to have Internet retailers with over  $1 Million sales to collect the state sales tax for all transactions. The sales tax for each state is different 
and   five states viz. Alaska, Delaware, Montana, New Hampshire and Oregon  do not have Sales Tax.

In the second half of the video alongside a
brick retailer representative is arguing that "no sales tax" gives an advantage to
the online retailer.  She mentions the phenomena of "showrooming
that adds insult to injury for the brick businesses as customers come in to
understand the product, touch and feel it -and then search online for a better

The question of whether adding the burden of sales tax will slow down online
retailers is a matter that will be addressed
at the House of Representatives
where the bill is now headed. If passed,
the new law will over ride a 1992 US
Supreme Court decision
that a business without a presence in a State will not
be required to collect sales tax.In other words, businesses will be required to collect sales tax for whichever state your customer is within the US.

States and city tax revenue lost due to online sales is estimated at $23
billion for 2012. Brick retailers are in the community and provide
employment at the local level which makes them really important for main street America. 

But the question from this blog's point of view is whether an average tax of
9% really deter online competition for brick businesses? Will customers stop
"showrooming"  because the  9% price difference and shipping will be  an avoidable no brainer for online shopping?  Or will lower overheads  and better
inventory and logistics by online retailers continue to keep pure brick businesses in trouble.

A better
option for the brick businesses is to perhaps open their own online division
because they have deep knowledge of (1) customers (2) products and (3) supply
sources and they should be able to serve both domestic and international
markets. Staying pure bricks is no longer an option for businesses of any size. And  opening an online global branch of an existing local  bricks business is rather simple today. Contact StratoServe.

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