The Superbowl ads are always a great reflection of our times and more importantly changing times. For the very first time viewers have created an ad- The Crash the Superbowl-Doritos ad. The empowering of the amateur ad person i.e. "You" is a catclysmic change in the way clients and advertising agency creative people will workContinue reading “Super bowl ads “people power” and “global outsourcing””
Category Archives: Growth Marketing & Advertising
Marketing,R&D,Innovation,Strategy changes at Coke
The recent management changes at Coca Cola headquarters are very interesting. In an earlier life I was in the packaging industry with lots of customers in the soda market and I had a huge interest in the doings of the soda marketers and Coca Cola in India is featured in my PhD thesis and anContinue reading “Marketing,R&D,Innovation,Strategy changes at Coke”
Michael Richards: from privacy to Internet broadcast
The discussion about on line privacy and data security has been so far restricted to the question of your personal data being hacked and someone stealing your identity. This can result in a host of problems which can be quite severe but can be potentially corrected. A whole bunch of things can be done toContinue reading “Michael Richards: from privacy to Internet broadcast”
Advertising is always outsourced
Advertising has always been outsourced by business. Typically advertising agencies are the providers and Marketing and Sales Departments are the outsourcers though frequently the CEO is deeply involved. Advertising agencies are engaged to create creative advertising for media like print, TV , outdoor, film and now web. The reasons that advertising is not created in-houseContinue reading “Advertising is always outsourced”