var gaJsHost = ((“https:” == document.location.protocol) ? “https://ssl.” : “http://www.”); document.write(unescape(“%3Cscript src=’” + gaJsHost + “google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E”)); try { var pageTracker = _gat._getTracker(“UA-857684-6”); pageTracker._trackPageview(); } catch(err) {} As the Internet moves to the next level of adoption I was excited to read that Amazon is going great with it’s non-books/CD’s business. I was reminded ofContinue reading “Increasing clicks and reducing bricks – why Amazon may match Wal-Mart”
Category Archives: Growth Marketing & Advertising
Innovation and the recession- store brands gain power
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-857684-6"); pageTracker._trackPageview(); } catch(err) {} "Necessity is the mother of innovation" and the recession has certainly been a situation of extreme need for organizations and individuals alike. Store brands have gained power duringContinue reading “Innovation and the recession- store brands gain power”
“Cash for clunkers” great for auto,consumer confidence and green economy
// <![CDATA[ var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); // ]]> // <![CDATA[ try { var pageTracker = _gat._getTracker("UA-857684-6"); pageTracker._trackPageview(); } catch(err) {} // ]]> It turns out that the tackily named "Cash for clunkers" paltry 1B $ (now 3 B $ ) government programContinue reading ““Cash for clunkers” great for auto,consumer confidence and green economy”
Billy Mays-Death of a true salesman
var gaJsHost = ((“https:” == document.location.protocol) ? “https://ssl.” : “http://www.”); document.write(unescape(“%3Cscript src=’” + gaJsHost + “google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E”)); try { var pageTracker = _gat._getTracker(“UA-857684-6”); pageTracker._trackPageview(); } catch(err) {} The passing of Michael Jackson had overshadowed all other news but I thought we should not miss out celebrating Billy Mays. I find Arthur Miller’s play somewhat unkindContinue reading “Billy Mays-Death of a true salesman”
New Business Model for Music Industry needs new ways of capturing value
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-857684-6"); pageTracker._trackPageview(); } catch(err) {} First record stores were closing in the US as everyone wanted to download music.The record stores were affected as distribution moved online with iTunes selling millions of downloads.Continue reading “New Business Model for Music Industry needs new ways of capturing value”
Small Business, Google AdWords and B2B Marketing in a recession
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-857684-6"); pageTracker._trackPageview(); } catch(err) {} If you think about it, most jobs,innovation and entrepreneurship is in the small sector. Strangely textbooks and academic work in B2B,Supply Chain and Innovation focuses on large organizations-Continue reading “Small Business, Google AdWords and B2B Marketing in a recession”
Closing Newspapers changing Ad World
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-857684-6"); pageTracker._trackPageview(); } catch(err) {} I have found myself not signing up for subscriptions renewals for magazines and papers I love even when the rates are really cheap ( some as low as Continue reading “Closing Newspapers changing Ad World”
Why Search Advertising like Google AdWords should work better in tough times
In tough times like these, Ad budgets tend to get cut across swathes of industries and company sizes. “Tough times get the tough going,” is the old adage- so what can tough advertisers do? Some money on search advertising may be a good bet. As David Ogilvy said “Ninety-nine percent of advertising doesn’t sell muchContinue reading “Why Search Advertising like Google AdWords should work better in tough times”
Supply chain and marketing changes for a slow economy
var gaJsHost = ((“https:” == document.location.protocol) ? “https://ssl.” : “http://www.”); document.write(unescape(“%3Cscript src=’” + gaJsHost + “google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E”)); var pageTracker = _gat._getTracker(“UA-857684-6”); pageTracker._initData(); pageTracker._trackPageview(); Consumers in the US are making major changes in their behavior in the US market as the economy slows. In this article, I found the Nielsen number of store grocery brands growthContinue reading “Supply chain and marketing changes for a slow economy”
Tata Nano and now Tata Jaguar and Land Rover
Tata had announced the $2500 Nano Car (left with Chairman Ratan Tata) to much applause. There are no dearth of buyers at this price point in Asia,Eastern Europe, Africa and Latin America . But have you ever heard of a company operating at both ends of the market ? In fact, the Tata’s have createdContinue reading “Tata Nano and now Tata Jaguar and Land Rover”