Recently (August 2010) I was a bit spooked when I found that a particular ad seemed to pop up at several sites that I went to. I was thinking that there must be a real huge online advertising budget in play here. It turns out that there was no big budget but a cookie inContinue reading “Retargeting of Advertising on the Internet- Now Ads follow you around as Google AdWords joins the fray”
Category Archives: Growth Marketing & Advertising
Groupon taps into social media to get new customers for small businesses
var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-857684-6']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); Groupon is one brilliant idea to actually make social media work for small business. The wayContinue reading “Groupon taps into social media to get new customers for small businesses”
Net-neutrality is important and the Google-Verizon proposal is unlikely
var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-857684-6']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); The Net-neutrality issue is center stage again with the discussion about the Google-Verizon deal. If youContinue reading “Net-neutrality is important and the Google-Verizon proposal is unlikely”
Clinical Trial participants found easier on Facebook than Google AdWords
var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-857684-6']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); Recruiting pharmaceutical clinical trial participants is a 2.3B$ industry.If you can recruit the appropriate candidate forContinue reading “Clinical Trial participants found easier on Facebook than Google AdWords”
BP Oil Leak and Marketing Myopia – the upstream product recall
var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-857684-6']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); Theodore Levitt had pointed out in Marketing Myopia (1960) that the oil industry had been justContinue reading “BP Oil Leak and Marketing Myopia – the upstream product recall”
Reducing cycle time from theory to practice- Yale 2010 Consumer Insights Conference
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-857684-6"); pageTracker._trackPageview(); } catch(err) {} The Yale 2010 Consumer Insights Conference turned out to be wonderful.This was the first time that I was at a conference that had an equal mix of academicsContinue reading “Reducing cycle time from theory to practice- Yale 2010 Consumer Insights Conference”
Will the Volvo acquisition make Chinese Geely cars seem safer?
var gaJsHost = ((“https:” == document.location.protocol) ? “https://ssl.” : “http://www.”); document.write(unescape(“%3Cscript src=’” + gaJsHost + “google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E”)); try { var pageTracker = _gat._getTracker(“UA-857684-6”); pageTracker._trackPageview(); } catch(err) {} As Jack Trout and Al Reis famously pointed out – when you think of Volvo you think safety. When you think of Chinese goods you are somewhat concernedContinue reading “Will the Volvo acquisition make Chinese Geely cars seem safer?”
Innovation is the solution to job growth- but how to innovate?
// <![CDATA[ // <![CDATA[ var gaJsHost = ((&quot;https:&quot; == document.location.protocol) ? &quot;https://ssl.&quot; : &quot;http://www.&quot;); document.write(unescape(&quot;%3Cscript src=&#39;&quot; + gaJsHost + &quot;google-analytics.com/ga.js&#39; type=&#39;text/javascript&#39;%3E%3C/script%3E&quot;)); // ]]> // ]]> // <![CDATA[ // <![CDATA[ try { var pageTracker = _gat._getTracker(&quot;UA-857684-6&quot;); pageTracker._trackPageview(); } catch(err) {} // ]]> // ]]> According to Monster CEO Sal Iannuzzi, although the February employment numbers mightContinue reading “Innovation is the solution to job growth- but how to innovate?”
NBC Tonight Show, Jay Leno and New Coke
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-857684-6"); pageTracker._trackPageview(); } catch(err) {} The NBC Tonight Show was taken over by Conan O'Brien with a 5 year lead in and Jay Leno was to start a new 10 pm "Jay Leno"Continue reading “NBC Tonight Show, Jay Leno and New Coke”
No Superbowl but online advertising for Pepsi
// <![CDATA[ var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); // ]]> // <![CDATA[ try { var pageTracker = _gat._getTracker("UA-857684-6"); pageTracker._trackPageview(); } catch(err) {} // ]]> Pepsi will not be advertising at the Superbowl next year and will be shifting some of this spending to onlineContinue reading “No Superbowl but online advertising for Pepsi”