The enormous success of the Linkedin IPO is shocking to some as Linkedin revenues for 2010 was $243 million with a profit of only $15 million and the company is valued at almost $9 Biliion! Half of the Linkedin revenues came from recruiter advertising and it sure means changes for the recruiter/headhunter businesses. Don't getContinue reading “Linkedin IPO success could mean dis-intermediation of the headhunter/recruiter”
Category Archives: Growth Marketing & Advertising
2011 Yale Consumer Insights Conference brings academics and practitioners together
With 28 presentations packed in one and a half days the 2011 Yale Consumer Insights Conference was once again a great opportunity for academics and practitioners to share insights. This year the focus was on: Social Media Maximizing Brand Performance Marketplace Impact New Product Innovations Competitive Marketing Strategies Understanding Customer choices Check out the 2011Continue reading “2011 Yale Consumer Insights Conference brings academics and practitioners together”
TV marketing myopia as sales decline 2.2% and Internet usage zooms
As Gen Y grows up and broadband penetration increases the household TV is expected to decline. This is a huge shift for advertising,programming and journalism on TV as people take more to the Internet for streaming video and social media. Already 40% of all Internet traffic is from video according to CISCO and this isContinue reading “TV marketing myopia as sales decline 2.2% and Internet usage zooms”
Royal Wedding to give boost to several industries in the US – including US Post!
You really can’t avoid following the royal wedding with every US TV channel having positioned their top reporters in London who are reporting live for the last several days. The fascination of Americans with the royal wedding is amazing with the air routes busy to London as travellers spend thousands of dollars on travel,stay,souvenirs and so on. The US market for several industries should see a business spike. Some of these include:
What can you learn at a McDonald’s job or McJob ? Plenty…
With 50,000 jobs on National Hiring Day there were long lines of applicants today at McDonald's what with high persisting unemployment. The McJob is mocked in popular culture because it is seen as "flipping burgers" or saying hackneyed cross-selling lines like "Do you want fries with that?" Given that McDonald's have come forward with jobsContinue reading “What can you learn at a McDonald’s job or McJob ? Plenty…”
Innovation research: why you don’t need a heart attack to qualify as a cardiologist
Today's Businessweek piece by Maddock and Louis Viton on how education and professors might not do much for innovation made me smile. Because this is exactly how I thought before becoming an academic from being a hands on manager. The logic is like going to a doctor whose qualification must include having your illness. TheContinue reading “Innovation research: why you don’t need a heart attack to qualify as a cardiologist”
Pringles moves from P&G to Diamond Foods and global markets
Pringles potato chips in a can ("once you pop you can't stop") moves from P&G in Ohio to Diamond Foods in California primarily for strategic synergy reasons.P&G wants to focus on its core detergents,beauty and hygiene products like Tide,Oil of Olay,Crest toothpaste business. For Diamond Foods it makes sense as they are a snack foodContinue reading “Pringles moves from P&G to Diamond Foods and global markets”
Food color and link with ADHD
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Deja vu 1982- well not entirely for Tylenol with FDA consent decree
The makers of Tylenol have a consent decree with FDA who will be additional supervisors at three of their plants for primarily following good manufacturing practices. No one has died but sort of brings back memories of the 1982 Tylenol crisis that had almost passed onto history in marketing classrooms. This time the situation seemsContinue reading “Deja vu 1982- well not entirely for Tylenol with FDA consent decree”
“Privacy” and social media -SEC to track Facebook and Twitter
The SEC is going (back in 2011) to track Facebook,Twitter,Linkedin postings. Consider this imaginary scenario, more plausible as the Facebook generation grows up.
[ Note: This post from March 9, 2011 was updated for formatting issues on May 31, 2021]