First class mail at the USPS is down. In fact down from 104 Billion pieces in 2001 to 73.5 Billion pieces last year and is projected to go down to 39 Billion pieces in 2020. As a result the post office is cutting half its mail processing facilities besides planning huge cuts in deliveries andContinue reading “USPS to slow down first class mail: how the Internet affects your business”
Category Archives: Growth Marketing & Advertising
Website Re-Design: do not remove old content if you want your audience to find you
All manner of organizations seem to get tired of the look and feel of their advertising and communication material. Consequently billions are spent worldwide on re-launch, re-branding, re-design just because the audience is "supposed" to have got tired of the "old" design. If you notice only the biggest brands (like Coca Cola and McDonald's )Continue reading “Website Re-Design: do not remove old content if you want your audience to find you”
“Unexpected” is why the Justin Beiber Macy’s commercial is so successful
If you have seen Justin Beiber concerts on TV (NBC at least twice recently as one can remember) you wonder why the teenage fans seem to get so hysterical with the girls screaming loudly. In fact the "I can't understand this" look is obvious on the anchor's faces as they are with Beiber on theContinue reading ““Unexpected” is why the Justin Beiber Macy’s commercial is so successful”
Why is online holiday sales set to grow 15% in a slow economy?
With high US unemployment,nervous stock markets a volatile Europe and general uncertainty you have to wonder at the 15% growth estimates for on-line sales this year. Forrester estimates that this year online holiday sales will be $59.9B up 15% from the 2010 number of $51.7B. The growth rate and the sheer large numbers imply aContinue reading “Why is online holiday sales set to grow 15% in a slow economy?”
Without execution leadership is meaningless
Peter Drucker is credited with having said: Management is doing things right; leadership is doing the right things. The emphasis on doing is from this blog post because for reasons unknown the world of organizations (whether for-profit,non-profit or government) seem to worship "leadership" and treat execution as mundane and "tactical." Somehow beneath the dignity ofContinue reading “Without execution leadership is meaningless”
Google does not judge you : the “MahaMac Gandhi” query
The awesome power of Google and the other search engines in not merely in showing you some answer for whatever might be your question but the total "non-judgemental" nature of the Internet search experience. Ask anything, for example, the"MahaMac Gandhi" query that attracted one creative searcher to this blog. I guess this blog is fairlyContinue reading “Google does not judge you : the “MahaMac Gandhi” query”
Beware- your customers do their own research ! Of doctors, AT&T and Blackberry
Everyone of us has customers whether internal or external to the organization and the easy research on the Internet is something we need to factor in to our customer service and customer retention efforts. Let's think about doctors,AT&T wireless and Blackberry. Talk to doctors and they tell you how frustrating it is to deal withContinue reading “Beware- your customers do their own research ! Of doctors, AT&T and Blackberry”
Why did online search advertising grow by 27% to over 7B$ ?
When any ad spend goes up by 27% at a six month value of 7.28 B $ marketers , supply chain and innovation folks need to take notice. Is it because everyone has stopped watching TV? No it is because on-line search is perhaps the only advertising method where you pay when someone sees (clicks)Continue reading “Why did online search advertising grow by 27% to over 7B$ ?”
Google is a teenager at 13 and the largest free searchable database of the world
Today Google turned 13 and is just a teenager as a concept- the potential of which we do not fully comprehend despite Google explaining it's philosophy pretty clearly. No matter what your question, today Google has search results that are relevant to you. How does Google do that- so well and so quickly ? WellContinue reading “Google is a teenager at 13 and the largest free searchable database of the world”
Diffusion of discontent: Why Netflix lost only 4% customers but about 20% share value
Diffusion of innovation used to be a slow phenomenon on the positive side (seen from the organization's point of view- hey the market and product awareness is growing) till you had the Internet and social media. On the flip side of diffusion of innovation is the phenomena of diffusion of discontent which probably explains whyContinue reading “Diffusion of discontent: Why Netflix lost only 4% customers but about 20% share value”