When you are searching on the Internet,for anything, you are in a serious mood. In advertising and psychology theory this is called the central route to persuasion part of the Elaboration Likelihood Model. You are thinking much more about whatever you are searching compared to watching an Ad on TV, which does'nt get you toContinue reading “Internet search is serious stuff:why Google Flight Search will be a great travel distributor”
Category Archives: Growth Marketing & Advertising
Google Motorola and the Android partners : should you acquire an upstream customer?
Since Google offers the Android operating system free to cell phone makers like Samsung and LG there is much debate on whether cell phone makers who use Android will start feeling sidelined. Apparently the cell phone makers using Android were given a heads up on the acquisition of Motorola and everyone congratulated Google and atContinue reading “Google Motorola and the Android partners : should you acquire an upstream customer?”
A town level SEC for investing in local small business
With globalization it is easier and easier to buy stocks in a variety of growth markets or in large US companies who are under pressure to turn a profit and therefore outsource jobs for lower costs. Meanwhile the most stellar small businesses have a hard time in finding small money to finance a website upgrade,Continue reading “A town level SEC for investing in local small business”
Leadership is futile if you are not willing to manage for outcomes
This blog always had a combined section on Leadership and Management and I am glad that it did when I read True Leaders Are Also Managers by Robert Sutton. For some reason leadership is equated to a grand "vision" of "doing the right thing" and management is seen as the more mundane "trenches" where implementationContinue reading “Leadership is futile if you are not willing to manage for outcomes”
US Jobs McKinsey : more management work from “soup to nuts” ?
More management work from soup to nuts even- if you know only soup making best- seems to be the signal from the US job market. For example, companies are not willing to pay separately for project management when they outsource IT and similarly in-house the workfrorce from R&D to Marketing and Sales,Supply Chain and EngineeringContinue reading “US Jobs McKinsey : more management work from “soup to nuts” ?”
New ICANN rules might allow interesting distributor websites for major brands
Unless you have $185,000 to spend on a ".yourname" the news that ICANN will allow any legitimate brand owner to get a ".yourname" suffix will not help very much. Unless of course you are a dealer for a major brand like say Ford motors. Then if the brand owner and distributor can work out theContinue reading “New ICANN rules might allow interesting distributor websites for major brands”
How Google Analytics improves search and changes Market Research Industry
The market research field before the Internet, used to be just about figuring out what customers preferred,bought , the media they watched. The traditional technique of gathering information was based on statistical sampling ( you had to ask a sample of people from your target market) and then tried to predict what the the restContinue reading “How Google Analytics improves search and changes Market Research Industry”
Medium is the message: from theatre to movie and Print/TV to the Internet
If you have acted in a play, or have watched stage acters rehearse, you know what I mean, by medium is the message. A play or theatre needs you (the actor) to throw your voice to the last row , just in case the audio does not work. You also need to exaggerate your expressionsContinue reading “Medium is the message: from theatre to movie and Print/TV to the Internet”
What has Oprah’s last show got to do with B2B/Supply Chain Relationships? : Validation
Humor aside, one has to give it to Oprah: 25 years, over 4000 shows, millions of fans for a black woman who would have been at the maximum a “school teacher in a segregated school”(by her own words today) has a huge message for business. Oprah said that every one of her thousands of guests over 25 years had only one need. That was a need to be heard,understood and where possible appreciated or validated. This need irrespective of whether they were weak or strong, rich or poor.
Internet increases complexity for the supply chain
The Internet is great as it allows search engines (Google,Yahoo,MSN etc.) and social media (Facebook,Twitter) to create algorithms that deliver personalised content to the Internet user. Based on this highly segmented audience search engines and social media can now provide highly segmented and "customized" advertising targets. Advertising is cost efficient and highly effective because nowContinue reading “Internet increases complexity for the supply chain”