If they haven’t Googled about the problem you solve …

You are making sales calls and some customers are unresponsive even after initial conversations. It is quite possible that these people do¬† not have the problem that your business solves. They haven’t yet Googled about the problem you solve! For people are looking for solutions to their problems and all businesses exist to solve customerContinue reading “If they haven’t Googled about the problem you solve …”

Accept that everyone will NOT like your brand

It’s hard for mothers to accept that “everyone” will not like their child. And here is a clip from Seinfeld to explain your mom’s position. Surprisingly, numerous businesses and marketers seem to think like Seinfeld’s mother when it comes to understanding and accepting “market segmentation”. That everyone will or must  like your brand. It isContinue reading “Accept that everyone will NOT like your brand”

High velocity B2B New Product marketing: Ignore 5000 prospects

High velocity B2B marketing is critical for new B2B products, whether launched by innovative start-ups or by established organizations. You want to have a significant customer base for your new product as soon as possible. Market Segmentation is that early step in marketing strategy that urges the marketer to focus resources for results. In aContinue reading “High velocity B2B New Product marketing: Ignore 5000 prospects”

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