Imagine the New York subways with 300-400 million gallons of water after Hurricane Sandy. Well, the US Army Core of Engineers "Unwatering" team are at New York and expect to get all this water out in a matter of days pumping through about a mile of subway at a time. The Unwatering team gets itsContinue reading ““Unwatering” New York subway tunnels within days: US Army Core of Engineers”
Category Archives: Engineering
B2B marketing opportunity appears when the Buying Center members face Buy Task challenges
That B2B marketing opportunity appears when the Buying Center members face Buy Task challenges is a concept that is simple and obvious to the buying firm buying center and strangely only to the more perceptive B2B marketer. Here is how the Buy Task challenge plays out for the Buying Center and spells B2B marketing opportunityContinue reading “B2B marketing opportunity appears when the Buying Center members face Buy Task challenges”
Who is responsible for drafting the Product Innovation Charter (PIC)?
Who is responsible for drafting the Product Innovation Charter (PIC)? Is a question that innovative companies have. Well, the answer is that you must have a person at the CxO level who is the individual charged with developing the PIC. Here are some examples in say a manufacturing context:
Innovation and US jobs: two types of opportunity- of iPhones and frozen yogurt
Given the substantial interest in previous posts about how innovation creates jobs here are some more thoughts on exactly how these jobs can happen. But first about innovation which is at its most basic level is: doing something new. The newness can be huge like when the iPhone was introduced or can be just openingContinue reading “Innovation and US jobs: two types of opportunity- of iPhones and frozen yogurt”
Kraljic Model: Reducing risk perceptions and the 2009 Hyundai Assurance Program
The 2009 Hyundai Assurance Program is a great illustration of reducing risk perceptions even in B2C (Business to Consumer) situations. Keep in mind that the Kraljic model was originally developed to understand B2B (Business to Business) buying behavior. Kind of like relationship marketing that B2B marketers always practiced and B2C marketers have enthusiastically adopted – more as technology allowed easy availability of CRM (Customer Relationship Management) and SFA (Sales Force Automation).
What are the quantitative goals of innovation in your Product Innovation Charter (PIC)?
It is important to articulate your organization’s goals of innovation in your Product Innovation Charter (PIC). Your goals can be both quantitative and qualitative and they need to clearly stated so that the innovation team has a way of evaluating their own progress. And you ( the CxO) have a clear way of evaluating ideas that are presented.
NASA Curiosity lands on Mars and creates high tech US jobs
NASA's Curiosity Mars Rover landed on Mars today and started sending back photos to great celebration at NASA, the US and across the world. Particularly encouraging is the news that much of the leading technology was developed and supplied by US suppliers. Here are some innovators that need congratulations apart from the NASA team andContinue reading “NASA Curiosity lands on Mars and creates high tech US jobs”
India Power Outage: why possible opportunities for the global electricity industry
India suffered two consecutive power grid failures that plunged 700 million people into darkness and that is one tenth of the 7 Billion humanity on the planet. It's important to understand why there are huge opportunities in India for the global electricity industry….. US media repeated this blackout news and pointed that none of theContinue reading “India Power Outage: why possible opportunities for the global electricity industry”
Simple is always better than complex for your innovation ideas to fly
Simple is always better than complex for innovation adoption but managers are led to believe that complexity is impressive. The bigger corporations hire highly qualified folks with graduate or doctoral degrees. The latter are trained to read, understand and then extend their discipline’s knowledge. So you would hope that these folks come up with new ideas. And guess what – they do – but these ideas do not fly as high as they could within and outside their organizations.
US Textile Industry and the outsourcing of US Olympic team uniforms by Ralph Lauren
The outsourcing of US Olympic team uniforms by Ralph Lauren to China seems to cause a great deal of angst among US politicians as you can see in the Wall Street Journal video alongside. The reality is that if you checked out any clothing or home furnishing at the apparel section of Walmart, JCPenney orContinue reading “US Textile Industry and the outsourcing of US Olympic team uniforms by Ralph Lauren”