The Yale Consumer Insights Conference on “Marketing and Innovation in a Shrinking World” was today. Dean Sharon Oster opened the conference with a reference to the momentous people’s movement in the Middle East and the enabling power of the Internet and social media which was echoed, in the marketing context, by several other speakers. AContinue reading ““Customer first Technology next” is the message from Yale Conference”
Author Archives: StratoServe
35B$ Boeng mega contract to create jobs in low-cost US locations: what about high cost States?
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Facebook relationship status, DOMA and B2B Relationships
With the latest “Facebook relationship status” categories(February 2011) and the Government decision today that it will no longer defend the Marriage Act or DOMA (Defense of Marriage Act) B2B marketing thought is truly at a cross-roads. Because ever since Dwyer,Schurr and Oh’s 1987 article on relationship marketing, the customer funnel has been seen as B2B partners proceeding through the following relationship phases viz. 1) Awareness 2) Exploration 3) Expansion 4) Commitment. The parallel logic is based on the sociology of the traditional marriage starting with exploring possible mates,dating, engagement and marriage.CRM systems speak to this kind of linear view and to some extent SRM systems also take such a perspective.
[Note: This post from February 23, 2011 was updated for formatting issues on May 22, 2021]
Disintermediation with Technology and the Indian phone booth
Three years ago I posted about the cell phone charging business in India and my friend Devinder the owner of the shack like structure here. This January, almost exactly three years later I decided to catch up with Devinder as I found him mostly at his new photocopy center in the regular brick and cementContinue reading “Disintermediation with Technology and the Indian phone booth”
Libya- is it time for private initiative to help Build,Operate,Transfer (BOT) democracy ?
One was aghast at seeing Libyan diplomats defect the Gaddafi Government. Diplomats are usually very circumspect folks and this brings up the idea of private initiatives to Build, Operate and Transfer (BOT) democracies in entire parts of he world. Seems like an unusual business idea but by the time official folks in the UN andContinue reading “Libya- is it time for private initiative to help Build,Operate,Transfer (BOT) democracy ?”
Effecting change- leading by building consensus
// <![CDATA[ // <![CDATA[ var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-857684-6']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); // ]]> // ]]> The leadership change at Time magazine after newContinue reading “Effecting change- leading by building consensus”
Google vs. Facebook is about competition vs. co-operation
Google in 2011 (February 17, 2011)is getting weaker than Facebook according to Fortune. At the crux of this phenomenon is competition vs, co-operation. Because “organizing the world’s information” essentially is about an Internet searching individual’s ( a competitive trait) ability to now share that search’s most relevant results with her/his friends via Facebook that appeals to the searcher’s co-operative spirit.
[Note: This post from February 17, 2011] is updated May 22, 2021 for formatting issues]
How the Internet affects business : Borders files for bankruptcy
If you went (February 2011) to a mall with the Borders Bookstore and wanted to relax- the Borders Bookstore with Seattle coffee was the place to go. The problem was that you would check prices at Amazon on your Blackberry/iPhone and would often postpone your purchase. Being inside the mall meant good traffic for Borders Continue reading “How the Internet affects business : Borders files for bankruptcy”
Innovation and Change: NYSE merger with German Deutsche Boerse
var _gaq = _gaq || []; _gaq.push([‘_setAccount’, ‘UA-857684-6’]); _gaq.push([‘_trackPageview’]); (function() { var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true; ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js’; var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s); })(); NYSE might be renamed as the German Deutshe Boerse shareholders control 60% of the combined entity.While Continue reading “Innovation and Change: NYSE merger with German Deutsche Boerse”
Facebook not a waste of time- prove Egyptians
Betty White on Saturday Night Live made the famous comment that Facebook sounded like a "huge waste of time". Well,the Egyptians proved today that it is not! President Mubarak stepped down after a non-violent street protest unprecedented in recent memory. By all accounts Facebook (and Twitter) made the Egyptian revolution possible. Online communication helped rallyContinue reading “Facebook not a waste of time- prove Egyptians”