Thinking of the supply chain in a manufacturing setting is easy but understanding the supply chain in the knowledge economy of search and social media is more difficult. For example, if you make cars, you need to either make or buy its components. The sourcing of tires by an auto manufacturer is the classic B2BContinue reading “Understanding the Supply Chain in the knowledge age of search and social media”
Author Archives: StratoServe
Innovation in tracking marketing results: GM dares to withdraw Facebook and Superbowl advertising
GM marketing folks seem to be innovatively tracking marketing results- and doing so really well. You would recall that on the eve of the Facebook IPO the marketing folks at GM committed at least a minor transgression by declaring that advertising on Facebook was not working for them and they were going to stop advertisingContinue reading “Innovation in tracking marketing results: GM dares to withdraw Facebook and Superbowl advertising”
A stitch in time: pick innovation winner ideas at the early stages
Picking innovation winners early in the stages of the innovation process is like a stitch-in-time. In an earlier post we had talked about how top leaders are involved less in the early parts of the innovation process viz. idea generation, concept development and testing. They seem to realize only in the development,manufacturing and launch phasesContinue reading “A stitch in time: pick innovation winner ideas at the early stages”
Connecting passion : the Google Knowledge Graph Innovation
If you are passionate about a topic, cause or effort and your organization puts out some digital content on the web Google Knowledge Graph is an innovation that is about to connect you to people interested in what you have to offer. As pointed out in an earlier post, Google is interested in serving theContinue reading “Connecting passion : the Google Knowledge Graph Innovation”
Innovation and creativity: comes from engaged and caring employees
Numerous organizations in a variety of cultures keep pointing at one critical enabler of innovation. Engaged and caring employees who care for each other, their customers, suppliers and stake holders. For only those who care,care to really listen. And that converts ideas into products and services- that can be profitably implemented. Employee engagement is hardContinue reading “Innovation and creativity: comes from engaged and caring employees”
Innovation: Do you have a Product Innovation Charter (PIC)?
Having a “Product Innovation Charter” (PIC) is like having a mission statement for innovation.
Google Rankings: more about being true to the searcher than popularity
This blog has closed comments for some time being deluged by spammers whose primary purpose is to try and get their link to appear in the comments section. This is the infamous part of the Search Engine Optimization (SEO) industry that is able to post comments from IP addresses originating in interesting places like RussiaContinue reading “Google Rankings: more about being true to the searcher than popularity”
2012 Yale Consumer Insights Conference gets better as Practitioners and Academics engage
The 2012 Yale Center for Consumer Insights Conference was the 7th one and reached a new level of excellence over the last weekend. This blog has covered past YCCI conferences but this year both Academics and Practitioners seemed really wanting to engage. Perhaps both groups feel overwhelmed with rapid technology changes,globalization, uncertain economies and aContinue reading “2012 Yale Consumer Insights Conference gets better as Practitioners and Academics engage”
No change in the ecosystem : why losers win in contested corporate mergers
When corporate mergers are contested i.e. there are two competing suitors for a target company and there is a bidding war, the loser actually wins says recent research according to Stephen Gandel in CNN Money. That's because the bidder organization that lost did not have to deal with making the merger work, the execution challengeContinue reading “No change in the ecosystem : why losers win in contested corporate mergers”
Innovation in vacuum cleaners : Dyson with 5127 prototypes and luxury positioning
According to the Costco Connection magazine Sir James Dyson did 5127 prototypes over 13 years before perfecting the DC 01 cyclone technology bag-less vacuum cleaner which no retailer wanted to sell in Britain in 1993. So Dyson started selling its own vacuum cleaners and became the market leader in 18 months of introduction in Britain.Continue reading “Innovation in vacuum cleaners : Dyson with 5127 prototypes and luxury positioning”