If you are on a diet then you look at the fresh vegetable aisle in the grocery store and wonder whether the baby carrots are too sweet. You might also note differences in the rates of water spraying between grocery retailers. The same lettuce when sprayed,drained and in a well lit shelf looks great andContinue reading “Seed companies look down the fresh produce distribution channel to innovate”
Category Archives: Social Media
“Privacy” and social media -SEC to track Facebook and Twitter
The SEC is going (back in 2011) to track Facebook,Twitter,Linkedin postings. Consider this imaginary scenario, more plausible as the Facebook generation grows up.
[ Note: This post from March 9, 2011 was updated for formatting issues on May 31, 2021]
Getting the customer through the door by cell phone text message
AT&T wireless is teaming up with retailers (March 2010) via Placecast to text messages of shopping alerts of deals when you are near a store. The cell phone company knows where you are and if you are willing to sign up you’ll get a text message for that last minute holiday gift or regular groceryContinue reading “Getting the customer through the door by cell phone text message”
“Customer first Technology next” is the message from Yale Conference
The Yale Consumer Insights Conference on “Marketing and Innovation in a Shrinking World” was today. Dean Sharon Oster opened the conference with a reference to the momentous people’s movement in the Middle East and the enabling power of the Internet and social media which was echoed, in the marketing context, by several other speakers. AContinue reading ““Customer first Technology next” is the message from Yale Conference”
Google vs. Facebook is about competition vs. co-operation
Google in 2011 (February 17, 2011)is getting weaker than Facebook according to Fortune. At the crux of this phenomenon is competition vs, co-operation. Because “organizing the world’s information” essentially is about an Internet searching individual’s ( a competitive trait) ability to now share that search’s most relevant results with her/his friends via Facebook that appeals to the searcher’s co-operative spirit.
[Note: This post from February 17, 2011] is updated May 22, 2021 for formatting issues]
Facebook not a waste of time- prove Egyptians
Betty White on Saturday Night Live made the famous comment that Facebook sounded like a "huge waste of time". Well,the Egyptians proved today that it is not! President Mubarak stepped down after a non-violent street protest unprecedented in recent memory. By all accounts Facebook (and Twitter) made the Egyptian revolution possible. Online communication helped rallyContinue reading “Facebook not a waste of time- prove Egyptians”
Wikileaks is the third cusp in the information age- nothing is confidential and execution is the critical skill!
// <![CDATA[ // <![CDATA[ var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-857684-6']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); // ]]> // ]]> With Wikileaks we are at the third cuspContinue reading “Wikileaks is the third cusp in the information age- nothing is confidential and execution is the critical skill!”
Americans put security first: ignore “opt-out” protest to celebrate Thanksgiving
From the water cooler to late night comedy there was great hoopla around the privacy invading enhanced pat-downs at US airports. A civil disobedience movement “opt-out day” was launched which would involve mass “opt-out” from the invasive security checks today the day before Thanksgiving, the busiest travel day in the US. Initial reports suggest thatContinue reading “Americans put security first: ignore “opt-out” protest to celebrate Thanksgiving”
Holiday Online Shopping to increase at least 25% -shoppers will like free shipping
// <![CDATA[ var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-857684-6']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); // ]]> According to the National Retail Federation's online arm Shop.org – the holidayContinue reading “Holiday Online Shopping to increase at least 25% -shoppers will like free shipping”
Groupon taps into social media to get new customers for small businesses
var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-857684-6']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); Groupon is one brilliant idea to actually make social media work for small business. The wayContinue reading “Groupon taps into social media to get new customers for small businesses”