This blog has closed comments for some time being deluged by spammers whose primary purpose is to try and get their link to appear in the comments section. This is the infamous part of the Search Engine Optimization (SEO) industry that is able to post comments from IP addresses originating in interesting places like RussiaContinue reading “Google Rankings: more about being true to the searcher than popularity”
Category Archives: Globalization
2012 Yale Consumer Insights Conference gets better as Practitioners and Academics engage
The 2012 Yale Center for Consumer Insights Conference was the 7th one and reached a new level of excellence over the last weekend. This blog has covered past YCCI conferences but this year both Academics and Practitioners seemed really wanting to engage. Perhaps both groups feel overwhelmed with rapid technology changes,globalization, uncertain economies and aContinue reading “2012 Yale Consumer Insights Conference gets better as Practitioners and Academics engage”
Innovation in the B2B and supply chain: you are less locked-in than you think
Most supply chain managers feel locked in by the the users stated needs. The user might be in manufacturing who is responding to the B2B market and the sales forecast put out by the sales folks. Frequently in many parts of the developed world the supply manager deals directly with marketing as the whole productContinue reading “Innovation in the B2B and supply chain: you are less locked-in than you think”
Pfizer Nutrition acquired by Nestle: Baby food for emerging markets
Nestle has reached an agreement to acquire the Pfizer Nutrition business for $11.85 Billion. A big focus of the merged enterprise will be serving emerging markets in Asia,Latin America and Africa where baby birth rates are not declining as in the developed world. Dual earner families want the best for their infants and the PfizerContinue reading “Pfizer Nutrition acquired by Nestle: Baby food for emerging markets”
Why does innovation create jobs?
An earlier post on how innovation create jobs is rather popular. However,people seem to have questions about the “why” in the link of innovation and jobs. Why should creating a new product or service result in new jobs?Where in the process of innovation are these jobs created?
Innovation is always in context of customers,stakeholders and society
If we think of innovation, invariably we think of radical innovations like the iPhone or Facebook. By doing so, individuals succeed in just beating up themselves and their organizations – and for no reason. Consider that after the iPhone or Facebook started taking off entire industries (eg. smartphone for iPhone) and social media (eg. LinkedInContinue reading “Innovation is always in context of customers,stakeholders and society”
Organizational bases of power: what’s up and what’s down with the Internet ?
"Power" in distribution channels is a fascinating topic and so is the notion of organizational power on which Jeffery Pfeffer had a book out that this blog discussed in an earlier post. But this post is about the six bases of power (see the lower part of the Wikipedia page) that seem to be changingContinue reading “Organizational bases of power: what’s up and what’s down with the Internet ?”
Happy 100th Birthday to Oreo cookies: keeping the soul of a brand
In a rapidly changing world- Oreo cookies give you a sense of stability and comfort and that is the soul of the Oreo brand. The largest selling cookie of the 20th century has survived numerous wars,technology upheavals,financial meltdowns and extreme globalization. If you were used in childhood to "twist,lick and dunk" and are now watchingContinue reading “Happy 100th Birthday to Oreo cookies: keeping the soul of a brand”
IBM-CMO Study 2011: Big Data,Social Media,multiple channels and changing demographics
The IBM-CMO Study of 2011 is a pretty large scale study of 1700 CMO (Chief Marketing Officers) in 19 industries and 64 countries. Here are four headlines of the study that re-iterate some of this blog's earlier posts: 1. There is a deluge of data– strikingly 90% of all data in the world was generatedContinue reading “IBM-CMO Study 2011: Big Data,Social Media,multiple channels and changing demographics”
Apple: when US customers demand better treatment of Chinese workers in the global supply chain
The Nike child labor controversy surfaced in a 1996 Life magazine story and consumer outrage prompted big changes in the way Nike manages its global supply chain and all this took some time. In contrast, the New York Times story on labor practices at the Chinese supplier factories of Apple of just two weeks agoContinue reading “Apple: when US customers demand better treatment of Chinese workers in the global supply chain”