The news report that Best Buy CEO Hubert Joly will be working as a salesperson in a Minnesota Best Buy is great news just ahead of the holiday season as is the idea of managing supplier relations for competitive offerings. For Best Buy is in serious trouble with declining same store sales in eight ofContinue reading “Best Buy turnaround: CEO Hubert Joly is managing supplier relations and understanding store psychology”
Category Archives: Supplier Relationship Management (SRM)
Qualitative Goals in the Product Innovation Charter (PIC) are vital
Qualitative Goals in the Product Innovation Charter (PIC) are vital and more important than quantitative goals in the PIC.
Paypal mobile payments for McDonald’s France can open up vast Indian retail opportunities
Paypal is testing mobile app payments for McDonald's in 30 restaurants in France. If it works, then there might be a roll-out to over 30,000 McDonald's worldwide. The number 30,000 sounded really small so here is a reality check. How many Starbucks are there in the world? Under 17,000 worldwide ,or just over half theContinue reading “Paypal mobile payments for McDonald’s France can open up vast Indian retail opportunities”
Kraljic Model: Reducing risk perceptions and the 2009 Hyundai Assurance Program
The 2009 Hyundai Assurance Program is a great illustration of reducing risk perceptions even in B2C (Business to Consumer) situations. Keep in mind that the Kraljic model was originally developed to understand B2B (Business to Business) buying behavior. Kind of like relationship marketing that B2B marketers always practiced and B2C marketers have enthusiastically adopted – more as technology allowed easy availability of CRM (Customer Relationship Management) and SFA (Sales Force Automation).
Character not personality: why 7-Habits Steven Covey is followed across the globe
7-Habits author Steven Covey passed away yesterday and it was just the previous week when a friend and visiting Indian CEO mentioned that Steven Covey’s 7 Habits is a great inspiration for him. And this was before the news of Covey’s passing so it led to this post about why Steven Covey’s ideas resonate across countries and cultures.
Aircraft Marketing:understanding supply chains and global job creation
Aircraft marketing requires an understanding of global supply chains and global job creation and Ray Conner of Boeing is right when he says that buyers do not care where the product is made. This in response to the general jubilation among competitor Airbus folks at opening up a plant in Mobile Alabama that will createContinue reading “Aircraft Marketing:understanding supply chains and global job creation”
From Strategy to Execution via Website: the Power of Web Analytics
As Web Analytics evolves (see earlier post) the possibility of organizations to map website—>organizational structure—> strategy —-> to execution via website analytics is an enormous opportunity. And this applies to the mission of the organization, its functions including Marketing, Investor Relations, Supplier Relations to Employee Relations. Here is how: Websites are becoming better with moreContinue reading “From Strategy to Execution via Website: the Power of Web Analytics”
Understanding the Buying Center can help B2B Marketers and Supply Chain for innovation
[ Note: Thank you dear readers for your overwhelming interest in this post originally published on June 7, 2012.The image is updated March 9, 2021.If you are a business and want to get more success out of your B2B Digital Marketing budget, and would like to consult with Dr. Roy- please send an email to Serve@StratoServe.com to schedule a Zoom call.}
Understanding and talking about the Buying Center can help B2B Marketers and Supply Chain Managers for innovation. The Buying Center is a 40 year old concept attributed to Webster and Wind and can be hugely useful to both B2B Marketers and Supply Chain /Procurement managers today. The Buying Center is a part of the informal organization and involve a bunch of people who have varying influence on the B2B buy decision. The individuals in the Buying Center can have one or more of the following roles:
Innovation : tyranny of the Buy Class Relationships in B2B Marketing
The tyranny of buy-class relationships hinders innovation. Buy-classes are a part of the Buy Grid that also considers Buy Phases. The Buy-Grid is an old model of looking at buying decisions in the supply chain. Robinson, Faris and Wind in 1967 (here is a nice summary) came up with the buy-grid to say that organizations have different processes depending on whether the B2B buy was a straight rebuy, modified rebuy or a new buy.
Innovation and creativity: comes from engaged and caring employees
Numerous organizations in a variety of cultures keep pointing at one critical enabler of innovation. Engaged and caring employees who care for each other, their customers, suppliers and stake holders. For only those who care,care to really listen. And that converts ideas into products and services- that can be profitably implemented. Employee engagement is hardContinue reading “Innovation and creativity: comes from engaged and caring employees”