With 28 presentations packed in one and a half days the 2011 Yale Consumer Insights Conference was once again a great opportunity for academics and practitioners to share insights. This year the focus was on: Social Media Maximizing Brand Performance Marketplace Impact New Product Innovations Competitive Marketing Strategies Understanding Customer choices Check out the 2011Continue reading “2011 Yale Consumer Insights Conference brings academics and practitioners together”
Category Archives: Supplier Relationship Management (SRM)
One year anniversary of BP oil spill: Was it the Blow Out Preventer (BOP)?
Today is the one year anniversary of the Deepwater Horizon oil spill that had devastated the Gulf. Things look much better today but the mystery of the Blow Out Preventer (BOP) is not resolved as BP sues Cameron for the BOP failure. Cameron the BOP supplier claims that “Hydrocarbons had entered the riser well beforeContinue reading “One year anniversary of BP oil spill: Was it the Blow Out Preventer (BOP)?”
Rationalizing supply chains improves efficiency, increases risk- shows Japan crisis
Did you know that 74% of all car navigation systems (March 26, 2011) are made in Japan? That’s what a report from 2011 says and highlights risk issues with rationalizing supply chains.
[Note: this post is from March 25,2011 and was updated for formatting issues on May 22, 2021]
Strategic Oil Reserve and the “desultory” Libyan Conflict- Energizing Libyan Entrepreneurs
There was a BBC correspondent who came up with the word “desultory” to describe the Libyan conflict. Today there were visuals from both the rebel and Gaddafi camps that sort of supported this brilliant one word “desultory” description. Should US put out the 60 days Strategic Oil Reserve for something that might last a fewContinue reading “Strategic Oil Reserve and the “desultory” Libyan Conflict- Energizing Libyan Entrepreneurs”
Facebook relationship status, DOMA and B2B Relationships
With the latest “Facebook relationship status” categories(February 2011) and the Government decision today that it will no longer defend the Marriage Act or DOMA (Defense of Marriage Act) B2B marketing thought is truly at a cross-roads. Because ever since Dwyer,Schurr and Oh’s 1987 article on relationship marketing, the customer funnel has been seen as B2B partners proceeding through the following relationship phases viz. 1) Awareness 2) Exploration 3) Expansion 4) Commitment. The parallel logic is based on the sociology of the traditional marriage starting with exploring possible mates,dating, engagement and marriage.CRM systems speak to this kind of linear view and to some extent SRM systems also take such a perspective.
[Note: This post from February 23, 2011 was updated for formatting issues on May 22, 2021]
Pfeffer on power in organizations- the”just world” hypothesis in B2B and Supply Chains
Jeffrey Pfeffer has a new book (2010) out on Power and you tend to listen to Pfeffer given his huge eminence in the field of power in organizations. This blog’s interest in Pfeffer really goes back to how power works in B2B,Distribution Channels and Supply Chain relationships.In this latest book, the most fascinating point to me was the “just world” hypothesis. We tend to believe that if you do your job well, are fair in your dealings – the system will take care of you- and you’ll be all right i.e. you’ll get promoted, keep getting business or supplies etc. etc.
WikiLeaks on Cyber Monday – adding value when all information is available
The latest round of WikiLeaks on Cyber Monday (November 2010) is ironic. Cyber Monday got its name from early days of the Internet when folks would go to work on the weekend after Thanksgiving and use the high speed office broadband for Internet shopping for Christmas and the holidays.Now the Cyber Monday deals start onContinue reading “WikiLeaks on Cyber Monday – adding value when all information is available”
Rolls Royce engine troubles: why aviation industry closes ranks on safety but pharma can’t
You might have heard (November 10, 2010) about the Qantas plane to Sydney whose engine parts blew out part of the fuselage and the plane luckily made it back to Singapore. Since then several airlines with the Rolls Royce engines have been grounded for checks and verification.
[Note: This post from November 10, 2010 was updated for formatting issues on May 31, 2021]
Global organizations think local in India – GE,UTC ,Pepsi – the US small business “global” ecosystem?
// <![CDATA[ // <![CDATA[ // &lt;![CDATA[ // &amp;lt;![CDATA[ // &amp;amp;lt;![CDATA[ // &amp;amp;amp;lt;![CDATA[ // &amp;amp;amp;amp;lt;![CDATA[ var _gaq = _gaq || []; _gaq.push([&amp;amp;amp;amp;#39;_setAccount&amp;amp;amp;amp;#39;, &amp;amp;amp;amp;#39;UA-857684-6&amp;amp;amp;amp;#39;]); _gaq.push([&amp;amp;amp;amp;#39;_trackPageview&amp;amp;amp;amp;#39;]); (function() { var ga = document.createElement(&amp;amp;amp;amp;#39;script&amp;amp;amp;amp;#39;); ga.type = &amp;amp;amp;amp;#39;text/javascript&amp;amp;amp;amp;#39;; ga.async = true; ga.src = (&amp;amp;amp;amp;#39;https:&amp;amp;amp;amp;#39; == document.location.protocol ? &amp;amp;amp;amp;#39;https://ssl&amp;amp;amp;amp;#39; : &amp;amp;amp;amp;#39;http://www&amp;amp;amp;amp;#39;) + &amp;amp;amp;amp;#39;.google-analytics.com/ga.js&amp;amp;amp;amp;#39;; var s = document.getElementsByTagName(&amp;amp;amp;amp;#39;script&amp;amp;amp;amp;#39;)[0]; s.parentNode.insertBefore(ga, s); })(); // ]]&amp;amp;amp;amp;gt;Continue reading “Global organizations think local in India – GE,UTC ,Pepsi – the US small business “global” ecosystem?”
BP Oil spill and cement quality – is it only a Halliburton contractor problem?
// <![CDATA[ // <![CDATA[ // &lt;![CDATA[ var _gaq = _gaq || []; _gaq.push([&#39;_setAccount&#39;, &#39;UA-857684-6&#39;]); _gaq.push([&#39;_trackPageview&#39;]); (function() { var ga = document.createElement(&#39;script&#39;); ga.type = &#39;text/javascript&#39;; ga.async = true; ga.src = (&#39;https:&#39; == document.location.protocol ? &#39;https://ssl&#39; : &#39;http://www&#39;) + &#39;.google-analytics.com/ga.js&#39;; var s = document.getElementsByTagName(&#39;script&#39;)[0]; s.parentNode.insertBefore(ga, s); })(); // ]]&gt; // ]]> // ]]> Halliburton is being blamedContinue reading “BP Oil spill and cement quality – is it only a Halliburton contractor problem?”