var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-857684-6']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); A recent article in Fortune discusses how McDonald did a much better job of product recallContinue reading “Why some companies like McDonald do a better job at product recall than Bayer,J&J and BP”
Author Archives: StratoServe
“Switch” by Heath Brothers seems to be about hearts, minds and process
// <![CDATA[ var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-857684-6']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); // ]]> "Switch" is the latest book on personal and organizational change by theContinue reading ““Switch” by Heath Brothers seems to be about hearts, minds and process”
Google,Scholar and B2B “Mirror mirror on the wall”
According to Pew Research 57% people have Googled themselves. On the CNN website an informal poll puts the number at over 80%. This is the Snow white “mirror mirror on the wall” effect in the digital age ! I was surprised that young people actually monitor their online reputations more closely than older people. TheContinue reading “Google,Scholar and B2B “Mirror mirror on the wall””
Apple makes computing friendly, offers tangibe products and overtakes Microsoft
var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-857684-6']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); The market capitalization of Apple surpassed Microsoft today and Apple is now the "technology king". AppleContinue reading “Apple makes computing friendly, offers tangibe products and overtakes Microsoft”
BP Oil Leak and Marketing Myopia – the upstream product recall
var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-857684-6']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); Theodore Levitt had pointed out in Marketing Myopia (1960) that the oil industry had been justContinue reading “BP Oil Leak and Marketing Myopia – the upstream product recall”
Overcoming the mid-career, mid-skill problem – Part-II
// <![CDATA[ var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-857684-6']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); // ]]> Following Part-I , its useful to understand work in context of theContinue reading “Overcoming the mid-career, mid-skill problem – Part-II”
What’s next for American mid-careers with globalization and the recession?-Part-I
var _gaq = _gaq || []; _gaq.push([‘_setAccount’, ‘UA-857684-6’]); _gaq.push([‘_trackPageview’]); (function() { var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true; ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js’; var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s); })(); Between the time I started working on global outsourcing over six years ago and now –Continue reading “What’s next for American mid-careers with globalization and the recession?-Part-I”
B2B Sales -focus less on customer contact and more on solutions
A recent (2010) article in the McKinsey Quarterly suggests that the “push push” and “constant contact” approach in sales is avoidable in B2B sales particularly for high-tech products and services. 35% of the 1200 firms surveyed felt that they were contacted too much!
Oil Leak- dealing with risk in alliances: BP,Halliburton,Transocean and now Cameron International
// // No prizes for guessing that BP,Halliburton and Transocean have worked together as alliance partners repeatedly over time and now Cameron International as the blowout preventer valve supplier is being blamed . And guess what- the leaking offshore oil well has the alliance in tatters, at least at the Senate hearing. There is aContinue reading “Oil Leak- dealing with risk in alliances: BP,Halliburton,Transocean and now Cameron International”
Reducing cycle time from theory to practice- Yale 2010 Consumer Insights Conference
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = _gat._getTracker("UA-857684-6"); pageTracker._trackPageview(); } catch(err) {} The Yale 2010 Consumer Insights Conference turned out to be wonderful.This was the first time that I was at a conference that had an equal mix of academicsContinue reading “Reducing cycle time from theory to practice- Yale 2010 Consumer Insights Conference”