Who searches Google? Is the question to ask when we think about the all-important undecided voter, in this US Presidential election. According to Business Insider quoting a study, by Politico and George Washington University, the undecided voter is estimated to be a single Protestant white young women 18-29 years old without a college degree whoContinue reading “Google Search and the undecided voter in the US Presidential election”
Category Archives: Change Strategy
Newsweek to close print edition: should you close your bricks business and go all digital?
Newsweek has a print customer base of about 1.5 million;and has decided to go all digital. Should you close your bricks business and go all digital? No,
and here is why from the magazine business that should apply to other
brick/click combo businesses:
[Note: This post is from October 19, 2012 and was updated for formatting and video content on June 4, 2021. The post is of historical interest although several points persist to this day]
Priceless: integrating Mastercard offline purchase data with Google AdWords Search Advertising
Integrating Mastercard offline purchase data with online Google AdWords Search Advertising is well, Priceless ! To the marketer that is. According to the wired.com report, Mastercard is trying to sell aggregate data to marketers for the holidays.The wired.com article wonders about exactly how Mastercard offline purchase data could be useful in online applications and hereContinue reading “Priceless: integrating Mastercard offline purchase data with Google AdWords Search Advertising”
The Sales Funnel is not a one way funnel -web analytics data now confirms
The Sales Funnel is the holy grail of marketing and ultimately sales and business itself. And now it turns out that the sales funnel is not a one way funnel like funnels are. A funnel has a wide mouth where the liquid is poured in and it comes out from the stem of the funnelContinue reading “The Sales Funnel is not a one way funnel -web analytics data now confirms”
2008 Radio Shack YouTube Video predicted CEO change today
The 2008 Radio Shack YouTube video alongside has an eerie feeling today as the CEO stepped down. It was somewhat sad to see that CEO James Gooch is stepping down after a mere 16 months. The stock price has declined 80% since May 2011, when Gooch took over. Sadness given that Radio Shack had that nostalgia feelingContinue reading “2008 Radio Shack YouTube Video predicted CEO change today”
Staples to grow 10 Billion $ online retail and cut 15% retail floor space but needs to re-think business model
One does not realize that Staples has a $10 billion online retail presence and is considered by some to be second only to Amazon.com, according to the Wall Street Journal. Now Staples understands that they need to save by cutting down 15% of the retail floor space that includes 15 stores in the US, relocateContinue reading “Staples to grow 10 Billion $ online retail and cut 15% retail floor space but needs to re-think business model”
The Changing Buying Center: marketing disposable catheters to wheelchair patients
Understanding the changing buying center is a challenge for both B2B marketers and scholars. Spekman and Thomas (2011) page 16, offer the example of disposable catheter marketing to wheelchair patients who might have a very large lifetime purchase amount and several thousand dollars worth buy every year. In the past,marketers defined doctors,nurses, the urology department,Continue reading “The Changing Buying Center: marketing disposable catheters to wheelchair patients”
“The Social Revolution is a Trust Revolution”- says Marc Benioff of Salesforce.com
“The Social Revolution is a Trust Revolution”- says Marc Benioff of Salesforce.com and in the video from the tenth Dreamforce conference, Men’s Wearhouse CEO George Zimmer seems to agree and say… I guarantee it! [Note: This post is from September 19,2012 with a video segment from the Salesforce Dream Conference, 2012 -Updated March 24, 2021]
Supply Chain rationalization means fewer jobs in small businesses
At a recent conference an entrepreneur at the $25 million sales level mentioned that all the bigger organizations preferred to deal with $100 million level firms for purposes of supply chain rationalization. Quite understandable, but this does affect employment in US small businesses. Let's see how: Supply (procurement) managers buy goods and services that mustContinue reading “Supply Chain rationalization means fewer jobs in small businesses”
The Internet and Buying Center: are you making product information easy to share?
The Internet is affecting business in numerous ways and in B2B buying it is affecting the Buying Center as well. The Buying Center is one of the most critical B2B concepts in that it is never a single buyer who can unilaterally decide to buy a new product or service from a new vendor. InContinue reading “The Internet and Buying Center: are you making product information easy to share?”