If you ever wanted proof that multiple influences work on the buyer (in B2B or B2C) “Top Conversion Paths” in Google Analytics is helpful. It provides at least partial proof of digital marketing influences that finally convinced your prospect to place an E-Commerce order or sign up for your newsletter depending on how youContinue reading “Proof that multiple influences work on the buyer: Top Conversion Paths”
Category Archives: Change Strategy
It’s not in Digital Advertising alone: the knowledge vs. data +execution dilemma
It's not in advertising (as Tim Williams says) or digital advertising alone, but with globalization organizations of all types need to re-look at their business models to deal with the Data+ Execution vs. Knowledge+ Strategy dilemma. Todays' organizations need to be great at the data+execution piece and call in that expert knowledge when required. Ideally,Continue reading “It’s not in Digital Advertising alone: the knowledge vs. data +execution dilemma”
How much should I spend on Google AdWords ? – the strategy answer
“How much should I spend on Google AdWords?” is a question that this blog gets asked and this post is an attempt at a strategy answer. For if you searched online , using Google, Yahoo or any other search engine, you will find a whole lot of guidance about how to go about setting your dailyContinue reading “How much should I spend on Google AdWords ? – the strategy answer”
Why “plugging away” with useful content is so important to digital marketing success
"Plugging away" or just routinely updating your organization's web presence with useful content is critical to digital marketing success. Because once created, digital content is forever! It does not matter whether it is your website that is being constantly updated, or blog posts are coming up, new YouTube, Instagram, Pinterest, Facebook, LinkedIn or Twitter contentContinue reading “Why “plugging away” with useful content is so important to digital marketing success”
Dow Jones index at record high today: when will US economy and jobs recover?
The Dow Jones industrial crossed 14,253.77 its highest ever point and back from the dismal depths of the recession on March 9, 2009 when it had touched 6,547. Investors and particularly large investors seem to be feeling upbeat about the stock market and things do seem cheery from a macro level. The optimism driving theContinue reading “Dow Jones index at record high today: when will US economy and jobs recover?”
Why does physical service lag behind online service?
Online service that precedes physical service seems to be always better. OK Amazon.com is an exception which is able to physically deliver to a consumers' delight. There are numerous examples of this "sure to disappoint the consumer" situation. A recent example from a top hotel that sends you an email asking you to check-in onlineContinue reading “Why does physical service lag behind online service?”
Knowledge Economy: Connecticut snow removal to Boeing 787 batteries
Southern Connecticut has been hammered by the Blizzard of 2013 and the last weekend has been spent at home at the request of the Connecticut Governor Dannel Malloy because the roads need to be without any vehicles to help snow removal by trucks. A friend in Hamden, Connecticut reports that his neighbors on both sidesContinue reading “Knowledge Economy: Connecticut snow removal to Boeing 787 batteries”
USPS Saturday closing: Opportunity for Direct Mail and Deliveries?
US Post announced today that it would stop delivery on Saturdays from August 5, 2013. Only about 12,400 people decided to vote on the CNN Poll after 12 hours of
the story and of them 69% claim that they would not miss Saturday
delivery. Those (31%) who would miss Saturday delivery include folks like this
blogger who receive “Time” magazine on Saturdays. Agreed the
Super Bowl Advertising for brand awareness and Search Advertising for conversion
Just as the 2013 Super Bowl gets underway Digiday has the intriguing possibilities of spending the $4 million for a 30 second Super Bowl spot on different types of display advertising. An interesting possibility is to plaster YouTube with a banner for 8 days ( each day estimated at $ 0.5 Million X 8= $Continue reading “Super Bowl Advertising for brand awareness and Search Advertising for conversion”
Google crosses $50 B: majority revenue from overseas in a flat world and geotargeting
Tonight Google crossed the $50B mark, and co-founder Larry Page said "not a bad achievement in just a decade and a half." The majority of Google revenues (54%) come from overseas and its interesting that Internet users as a percentage of the population is still very low in the developing world. Bangladesh has only 5Continue reading “Google crosses $50 B: majority revenue from overseas in a flat world and geotargeting”