Ronald Coase passed away yesterday at the age of 102. He wrote a paper in 1937 called The Nature of the Firm, that has inspired many posts on this blog. While Coase received the Nobel Prize in 1991, his student Oliver Williamson received the Nobel Prize in 2009 as discussed in an earlier post. HereContinue reading “Transaction Costs is why B2B marketing is such a challenge: Ronald Coase (1910-2013)”
Category Archives: Change Strategy
Best Buy matches online prices: invents new brick retail model?
It was just this weekend that a friend was happily recounting how a Best Buy store in Chicago matched the price of an iPad on the Apple website that they found on their smart phone – in the store!. And today's news is all about how Best Buy is turning around under CEO Hubert JolyContinue reading “Best Buy matches online prices: invents new brick retail model?”
If only airlines had not charged for baggage: Anti-trust makes a comeback with US Airways lawsuit
Tonight some top US airline officials must be wondering : "If only we had not charged for baggage." This as anti-trust makes a comeback with the US DOJ and six state and DC lawsuit against the US Airways and American Airlines merger. If there is one thing that annoyed the public it was the angstContinue reading “If only airlines had not charged for baggage: Anti-trust makes a comeback with US Airways lawsuit”
Washington Post website has huge traffic : great prospects to reinvent digitial
The purchase of the Washington Post by Jeff Bezos of Amazon for $250 million is stunning news. Since Alexa.com , an Amazon service, ranks the global traffic at washingtonpost.com at an impressive global rank of 405, Bezos seems to have made a great move.With huge global traffic, the Washington post website has great prospects toContinue reading “Washington Post website has huge traffic : great prospects to reinvent digitial”
Coca Cola “social sharing” can is a brilliant idea
Coca Cola results today pulled down the stock market as overall global sales volumes dipped. Just to cheer up all those Coca Cola loyalists out there, check out the Coca Cola social sharing can video which is truly a brilliant idea. The "sharing can" idea has come from Coca Cola ad agency Ogilvy and MatherContinue reading “Coca Cola “social sharing” can is a brilliant idea”
Why marketing is overwhelmed by IT and big data
Compared to other functional areas like supply chain,finance or HR , marketing seems most overwhelmed by IT and big data. David Edelman of McKinsey suggests how marketing and IT might co-ordinate and this blog had exhorted Ad agencies, marketing and IT to start embracing this huge data opportunity in an earlier post on the digitalContinue reading “Why marketing is overwhelmed by IT and big data”
AdWords PPC resolves: “Half the money I spend on advertising is wasted”
John Wanamaker (1838-1922) is credited with the saying “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. PPC (Pay per click) programs like Google AdWords resolves the Wanamaker dilemma. [Note : Last updated January 2021 due to interest of our dear readers} The Wanamaker dilemma being thatContinue reading “AdWords PPC resolves: “Half the money I spend on advertising is wasted””
Better times for B2B? US Consumer expectations highest in 5 years
Today the Conference Board announced that US Consumer Confidence is at a 5 year high- so B2B should be in for better times. But first some details of the methodology and measure of the consumer confidence index. The Consumer Confidence Index is made up of five measures two of which relate to consumer perceptions ofContinue reading “Better times for B2B? US Consumer expectations highest in 5 years”
Ten takeaways from 2013 Yale Consumer Insights Conference
The 2013 Yale Consumer Insights Conference over the weekend challenged thought boundaries for marketing and big data in quite an overwhelming way. Alternating between leading marketing practitioners and leading marketing academics- 25 speakers delivered their message in 20 minutes followed by 5 minutes of questions and answers. Since the format of the conference was in one roomContinue reading “Ten takeaways from 2013 Yale Consumer Insights Conference”
Does Internet Sales Tax really level the playing field between clicks and bricks?
Does Internet Sales Tax really level the playing field between clicks and bricks? The US Senate has passed the Internet Sales Tax law that will force online retailers to collect sales tax for the shipping destination state. Initial plans are to have Internet retailers with over $1 Million sales to collect the state sales taxContinue reading “Does Internet Sales Tax really level the playing field between clicks and bricks?”