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Category Archives: Google AdWords
Why Google BARD will overtake CHATGpt
This is an exciting time to see how the Microsoft vs. Google wars plays out in natural language search wars between CHATGpt and BARD.
For this post, we focus on the ability of Google to find your search intent and try to give the best answer to not only your search question but your search intent.
Privacy: Direct Customer relationship data is more important than ever
Mailing list providers were the original third party cookies. They gathered contact details of different demographics and you could buy lists to mail (junk mail) to them.
Why Apple privacy hurts display ads more than search ads
iPhones have over half of the US market and tend to have customers who have higher incomes. It turns out that only between 16% -37% of iPhone and iPad users allowed apps to share data.
Help Machine Learning – Don’t Edit Campaigns
You have a campaign in Google or Facebook ads that’s doing really well over several months. Maybe this was for a product that is no longer sold. Don’t.
AIDA sales funnel and the buyer’s journey to purchase
Businesses tend to wonder about the effectiveness of their advertising spend in terms of what they actually sold that could be attributed to advertising.To understand how advertising works its useful to look at the hierarchy of effects AIDA sales funnel credited to Advertising Hall of Fame member Elias St. Elmo Louis in 1898. No that was not a typo and check out the history of this kind of thinking called Hierarchy of Effects in the article by Barry (1987).
This post was originally published on April 22, 2014. We have many readers asking about the connection between the AIDA sales model and the Digital Customer Journey or Digital Buyer’s’ Journey. We are delighted to update the original post on March 5, 2021. We hope that this will help all businesses come back after COVID as customers go through their AIDA process online.
What are your customers searching for? – The Search Terms report in Google AdWords
The search terms report tell you exactly what your customer typed on the Google search bar. The search terms are matched to the keywords you have purchased and a[Note: This post was originally posted on March 22, 2017. Since then there has been great interest on the topic from our dear readers. However, we realized that Google has now deployed (since 2020) enormous machine learning into how ads run. Also, we thought we need to clarify the customer journey more clearly for all clients. Thus the post is updated as of February 17, 2021]particular ad is shown.
Why are impressions free in Google AdWords advertising?
Contrast the PPC model to all other traditional advertising models like TV,Radio,Newspaper, Billboard or even Direct Mail. You pay for impressions (or potential views called Cost per Mille – CPM ) without really knowing if your prospect actually saw your ad.
What Advertising Media should you use? Media by ELM Appeal
If you are an advertiser, then you need to consider how your customer is likely to process the advertising message that you want to give them. The Media by Appeal graphic with this post is a simple way of looking at what media is best for your message
“Getting found on Google” – how does Google think?
[Note: This post was originally published on September 5, 2017 and is updated with a new image and some edits on March 31, 2021 due to the interest of our dear readers. We also published a new post Google results are not organized alphabetically on March 31, 2021 given reader interest in the topic]
Instead of trying to second guess the latest algorithm that reportedly contains over 200 factors, it is far easier to intuitively understand the business of Google. And that’s not a secret and reading the Google founders story makes things clear and here are some quotes from the story- with some explanation