Given the significant interest among businesses about how much to spend on Google AdWords or other PPC here is a quick answer: you can really decide to spend as little as $1 a day and see how you go. Sounds like a "pennies a day" magazine subscription pitch but the fact is that you can stopContinue reading “Can you really start advertising at 1$/day ?”
Category Archives: Growth Marketing & Advertising
AdWords PPC resolves: “Half the money I spend on advertising is wasted”
John Wanamaker (1838-1922) is credited with the saying “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. PPC (Pay per click) programs like Google AdWords resolves the Wanamaker dilemma. [Note : Last updated January 2021 due to interest of our dear readers} The Wanamaker dilemma being thatContinue reading “AdWords PPC resolves: “Half the money I spend on advertising is wasted””
Better times for B2B? US Consumer expectations highest in 5 years
Today the Conference Board announced that US Consumer Confidence is at a 5 year high- so B2B should be in for better times. But first some details of the methodology and measure of the consumer confidence index. The Consumer Confidence Index is made up of five measures two of which relate to consumer perceptions ofContinue reading “Better times for B2B? US Consumer expectations highest in 5 years”
Conversion occurs when customers finally visit your website on their own
Conversion occurs when consumers start visiting your website on their own. Before that happens a common concern among online advertisers is that “we don’t see orders.” Part of the reason is that advertising and web analytics is not linked together as discussed
in a previous post. The bigger reason is the lack of understanding of the consumer journey.
Buying center concept: there are several people involved
The buying center concept is a tough concept to understand particularly if you have not actually worked for several years in B2B sales and faced numerous lost deals! Simply put- – there are several people involved in the buying center as explained in an earlier post. Here is a way to get a sense of theContinue reading “Buying center concept: there are several people involved”
Ten takeaways from 2013 Yale Consumer Insights Conference
The 2013 Yale Consumer Insights Conference over the weekend challenged thought boundaries for marketing and big data in quite an overwhelming way. Alternating between leading marketing practitioners and leading marketing academics- 25 speakers delivered their message in 20 minutes followed by 5 minutes of questions and answers. Since the format of the conference was in one roomContinue reading “Ten takeaways from 2013 Yale Consumer Insights Conference”
Proof that multiple influences work on the buyer: Top Conversion Paths
If you ever wanted proof that multiple influences work on the buyer (in B2B or B2C) “Top Conversion Paths” in Google Analytics is helpful. It provides at least partial proof of digital marketing influences that finally convinced your prospect to place an E-Commerce order or sign up for your newsletter depending on how youContinue reading “Proof that multiple influences work on the buyer: Top Conversion Paths”
It’s not in Digital Advertising alone: the knowledge vs. data +execution dilemma
It's not in advertising (as Tim Williams says) or digital advertising alone, but with globalization organizations of all types need to re-look at their business models to deal with the Data+ Execution vs. Knowledge+ Strategy dilemma. Todays' organizations need to be great at the data+execution piece and call in that expert knowledge when required. Ideally,Continue reading “It’s not in Digital Advertising alone: the knowledge vs. data +execution dilemma”
AdWords Campaign Management should reflect your Marketing Strategy
Google AdWords Campaign Management should reflect your marketing strategy… sounds natural but because everyone gets so caught up in the mechanics of the AdWords platform they lose sight of marketing fundamentals. So this post is to clarify the structure of an AdWords campaign in terms of your marketing strategy: Which Product/Service? CMO's should have alreadyContinue reading “AdWords Campaign Management should reflect your Marketing Strategy”
CMO’s : Insist on access to your Google AdWords and Analytics accounts
CMO's (Chief Marketing Officers) must insist on access to your Google AdWords and Analytics accounts from your Digital Marketing Agency. Digital marketing agencies coming from the old media advertising world tend to offer monthly reports from the AdWords account. That's fine, but the marketing organization is missing out on a great deal of insight thatContinue reading “CMO’s : Insist on access to your Google AdWords and Analytics accounts”