Ever since Detroit, Michigan declared bankruptcy – one tends to feel concerned about Michigan and its finances. The recent announcement that Michigan will start selling lottery tickets online by 2014,seems like a good move from a state revenue point of view. In fact, states like Illinois and New York also want to move lotteries onlineContinue reading “Michigan to start online lottery sales: what effect on consumers and retailers?”
Category Archives: Growth Marketing & Advertising
Best Global Brands 2013: Coca Cola replaced by Apple but should Google be no. 1?
As a Coca Cola fan this blog feels bad that the Coca Cola brand has slipped to the no. 3 spot in the 2013 Interbrand rankings after reigning for 13 years as the top brand in the world. If you think about it , it is in these 13 years that the Internet has takenContinue reading “Best Global Brands 2013: Coca Cola replaced by Apple but should Google be no. 1?”
Why did Grand Theft Auto V Video Game sell over $1Billion in 3 days?
The runaway success of Grand Theft Auto V (GTA-V) as the biggest ever entertainment product begs the question why ? An earlier post on Entertainment:video game industry three times music and double movie industry, had proved popular, but the potential role of video games in promoting violence had reduced the enthusiasm of this blog fromContinue reading “Why did Grand Theft Auto V Video Game sell over $1Billion in 3 days?”
Evoked Brand Set: The easy way of surrogate branding through better search ranking
The “evoked set” is the set of brands you think of when you have a buying need. If you are in the market for a car it’s very likely that you have 3-4 car brands (Ford,GM,Toyota etc.) in mind as you start checking them out. In the old days, well let’s say till 1990’s, only big brands could afford to spend those millions on TV and traditional media advertising to build up a particular brand. So if you were Ford Motor Company , your goal was to get into the evoked set and have the customer visit the dealer showroom. To achieve this goal all kinds of advertising including sports sponsorships, community events, newspaper and magazine advertising, radio and billboards was supposed to help.
Washington Post website has huge traffic : great prospects to reinvent digitial
The purchase of the Washington Post by Jeff Bezos of Amazon for $250 million is stunning news. Since Alexa.com , an Amazon service, ranks the global traffic at washingtonpost.com at an impressive global rank of 405, Bezos seems to have made a great move.With huge global traffic, the Washington post website has great prospects toContinue reading “Washington Post website has huge traffic : great prospects to reinvent digitial”
Why no consumer outrage? 40% UK consumers confuse Google Ads with organic search results
The Telegraph of July 11, 2013 is reporting that research by Bunnyfoot suggests that 81 % of UK Internet users clicked on Google Ads instead of the organic results although the Google AdWords Ads were clearly identified. Over half of those i.e. 41% did not know which results were Ads and which were organic resultsContinue reading “Why no consumer outrage? 40% UK consumers confuse Google Ads with organic search results”
USPS door delivery is a corporate strength- why stop door delivery?
Door delivery for the US Postal Service (USPS) is a corporate strength and USPS is actually considering stopping door-delivery mail and move to a cluster delivery starting with 35 million addresses. The savings are projected to be $ 4 billion which is more than the $3.5 billion they could have saved with stopping Saturday deliveries that appeared in an earlier post. It seems that the Saturday stop service is on hold, thankfully.
Coca Cola “social sharing” can is a brilliant idea
Coca Cola results today pulled down the stock market as overall global sales volumes dipped. Just to cheer up all those Coca Cola loyalists out there, check out the Coca Cola social sharing can video which is truly a brilliant idea. The "sharing can" idea has come from Coca Cola ad agency Ogilvy and MatherContinue reading “Coca Cola “social sharing” can is a brilliant idea”
B2B Buying Center and your website landing page content
Digital marketers would like to imagine that every member of their prospect's B2B Buying Center would be somehow arriving at their website and either (a) Call or fill up an information request form or better still (b) Place an order if there is an e-commerce option. It turns out that the landing page is aContinue reading “B2B Buying Center and your website landing page content”
Why marketing is overwhelmed by IT and big data
Compared to other functional areas like supply chain,finance or HR , marketing seems most overwhelmed by IT and big data. David Edelman of McKinsey suggests how marketing and IT might co-ordinate and this blog had exhorted Ad agencies, marketing and IT to start embracing this huge data opportunity in an earlier post on the digitalContinue reading “Why marketing is overwhelmed by IT and big data”