As expected the 2014 Yale Customer Insights Conference (#YaleInsights14) last weekend turned out to be hugely useful as it took stock of the Digital Age. Billed as "where leading thinkers and doers come together to advance the knowledge frontiers of evolving customer behavior" … this time all the practitioner (doer) talks were on Friday alongContinue reading “2014 Yale Customer Insights Conference takes stock of the Digital Age”
Category Archives: Growth Marketing & Advertising
How is B2B Marketing different from B2C marketing?
Need is very different in B2B and B2C. When a business buys in B2B they are primarily buying to feed their internal operations. The feeding may be an internal user – deep inside the buying organization. T
Be stingy with keywords in Pay-per-click (PPC) advertising
Being stingy with keywords in Pay-per-click (PPC) advertising seems a natural thing to do but somehow the advertising platforms (like Google AdWords) make it easier to just add keyworks to your campaigns. But first about the structure and logic of a Google AdWords account: Campaigns are at the top: You start with campaigns… so ifContinue reading “Be stingy with keywords in Pay-per-click (PPC) advertising”
Click fraud- the difference between display and search advertising on a tight budget
A recent article at the WSJ by Suzanne Vranica must alarm digital marketers as she writes about A "Crisis" in Online Ads : One third of traffic is bogus. This as digital advertising climbs to $50 billion this year. An earlier WSJ piece on phony traffic, clarifies that it is the display advertising where problemsContinue reading “Click fraud- the difference between display and search advertising on a tight budget”
How important is a mobile website to your business?-Check your web visitor data
You watch a bunch of kids sitting together and not talking but on their smart phones, and you know that Internet and even social behavior is changing. According to Google Insight Research conducted by Neilsen in November 2013: 15 hours/week on mobile: Consumers spend over 2 hours a day researching online on smartphones.Before making aContinue reading “How important is a mobile website to your business?-Check your web visitor data”
How Your Natural Google Analytics data can turbo-charge your paid AdWords campaigns
Marketers everywhere are becoming more aware of the value of the free data available in Google Analytics for their websites. It's like having a camera on your retail clothing store with the ability to see what products prospective customers tried out ( and did not buy- why?) and which products have the highest number of Continue reading “How Your Natural Google Analytics data can turbo-charge your paid AdWords campaigns”
Do not “spray and pray” with keywords in Google AdWords
Keywords are what you pay for in Google AdWords. You do not pay for your Ad that is displayed (called impressions). If someone clicks on your ad, the keyword that triggered the Ad is what you pay for. But first the "spray and pray" phenomenon. The term "spray and pray" has lots of non-military usesContinue reading “Do not “spray and pray” with keywords in Google AdWords”
Our organization has a website: what next?
We heard from several folks that our organization already has a website: but we are not sure what to do next. So here are 5 easy steps to take: 1. Your stakeholders are on a journey-help them: Whether you are a business or a non-profit you have stakeholders. And these stakeholders are on a journeyContinue reading “Our organization has a website: what next?”
What if you don’t have $4 million for a Super Bowl Ad?
With all the bone chilling cold from the Polar Vortex in the US , most folks are not thinking about the Superbowl party coming up in less than a month on Superbowl Sunday i.e. February 2,2014. Except off course the big ad budget companies who will pay the $4 Million for a 30 second spot.Continue reading “What if you don’t have $4 million for a Super Bowl Ad?”
Five 2014 Website Resolutions for Non-Profits and Businesses
As we get into the 2014 New Year, here are five website resolutions for non-profits and businesses. But why do we need a list of website resolutions for 2014? Because coming out of the great recession, people check out your website before and after they visit your physical organization. If you see some great productsContinue reading “Five 2014 Website Resolutions for Non-Profits and Businesses”