A recent LinkedIn post What exactly is a web landing page and why it won’t help your SEO (… psst content will) leads to the question about how is it that Google is immediately able to launch your advertising be it search , display or video ads within YouTube. Here are some thoughts: Google SearchContinue reading “How do Google Ads start appearing almost immediately upon launch?”
Category Archives: Growth Marketing & Advertising
Free Brand Awareness on YouTube: Add a 3 second clip of your brand
If you got your brand in front of your audience, before they skipped, there is data that supports that many YouTube viewers would simply search the brand later and arrive as organic visitors on your website. In other words, folks would simply skip the Ad in 5 seconds and get to the video content that they want to watch. If you can get your brand and URL to them in the first three seconds, it would help- a lot
Making B2B marketing go viral on Facebook-why “Likes” may help more than “Shares”
Making your product message go viral is the ultimate holy grail for social media marketers today. But is "sharing" on Facebook better or is "liking" better for B2B Marketers? Since this blog gets this question ( eg. How to use Google AdWords and make your video go viral) here are some thoughts: B2B purchases areContinue reading “Making B2B marketing go viral on Facebook-why “Likes” may help more than “Shares””
If Scotland secedes from the UK what will happen to exporting scotch?
Nine out of ten bottles of scotch whiskey is exported out of Scotland at the rate of 36 bottles a second!. The industry supports 35,000 jobs in Scotland and has intricate distributor relationships across the world that provide employment to many thousands more, worldwide.Through vigorous lobbying over a century, the industry has ensured that noContinue reading “If Scotland secedes from the UK what will happen to exporting scotch?”
Burger King, Tim Hortons coffee and Budweiser beer -will consumers care ?
The proposed takeover of Tim Hortons by Burger King (BK) has left large sections of Americans and Canadians aghast. For just as Burger King is quintessentially American so is Tim Hortons a storied and beloved Canadian brand. There is a general sense of dismay among pundits accross both sides of the border for Americans feelContinue reading “Burger King, Tim Hortons coffee and Budweiser beer -will consumers care ?”
Why the ALS “#icebucketchallenge’ is a social media and fundraising success
The ALS Association has reportedly received $1.35 million in donations between July 29 and August 11 compared to $ 22,000 during the same period last year with the ice bucket challenge. This is quite remarkable, but first some background. ALS is a neuro degenerative disease that causes progressive paralysis of the patient as family, friendsContinue reading “Why the ALS “#icebucketchallenge’ is a social media and fundraising success”
How does a Marketing Doctrine look like?
Marketing doctrine refers to a firm’s unique principles, distilled from its experiences, which provide firm-wide guidance on market-facing choices
American Time Use Survey 2013 : Where is Computer, Mobile use?
Today a TV announcer was hesitantly happy that Americans are reportedly watching 2.46 hours of TV a day, (up 11 minutes) from 2003. This from the Wall Street Journal story about the 2013 American Time Use Survey (ATUS) of the Bureau of Labor Statistics, US Department of Labor. The hesitation to celebrate, that TV isContinue reading “American Time Use Survey 2013 : Where is Computer, Mobile use?”
Why are TV ads encouraging you to research online?
In the last few days TV ads have been airing that encourage you to research on-line. Finally TV advertisers are acknowledging that in many product categories, customers are unlikely to move without on-line research. So which are these path breaking TV Ads that have come out openly – encouraging research by consumers? The first adContinue reading “Why are TV ads encouraging you to research online?”
Non-Profits must start preparing for 2014 giving season- A look at High Net Worth Donors
The US charitable giving season corresponds to the Thanksgiving-New Year period and now is a great time to start preparing for the 2014 giving season. With about 1.5 Million non-profts – think of any social cause- and there are hundreds if not thousands of charities operating in that space offering stiff competition for donor dollars.Continue reading “Non-Profits must start preparing for 2014 giving season- A look at High Net Worth Donors”