Online service that precedes physical service seems to be always better. OK Amazon.com is an exception which is able to physically deliver to a consumers' delight. There are numerous examples of this "sure to disappoint the consumer" situation. A recent example from a top hotel that sends you an email asking you to check-in onlineContinue reading “Why does physical service lag behind online service?”
Category Archives: How Internet Affects Business
USPS Saturday closing: Opportunity for Direct Mail and Deliveries?
US Post announced today that it would stop delivery on Saturdays from August 5, 2013. Only about 12,400 people decided to vote on the CNN Poll after 12 hours of
the story and of them 69% claim that they would not miss Saturday
delivery. Those (31%) who would miss Saturday delivery include folks like this
blogger who receive “Time” magazine on Saturdays. Agreed the
Super Bowl Advertising for brand awareness and Search Advertising for conversion
Just as the 2013 Super Bowl gets underway Digiday has the intriguing possibilities of spending the $4 million for a 30 second Super Bowl spot on different types of display advertising. An interesting possibility is to plaster YouTube with a banner for 8 days ( each day estimated at $ 0.5 Million X 8= $Continue reading “Super Bowl Advertising for brand awareness and Search Advertising for conversion”
Google crosses $50 B: majority revenue from overseas in a flat world and geotargeting
Tonight Google crossed the $50B mark, and co-founder Larry Page said "not a bad achievement in just a decade and a half." The majority of Google revenues (54%) come from overseas and its interesting that Internet users as a percentage of the population is still very low in the developing world. Bangladesh has only 5Continue reading “Google crosses $50 B: majority revenue from overseas in a flat world and geotargeting”
Sustainable Employment needs a re-think on how we value services
Consider that the world population reached 1 Billion not so long ago in 1804 and is currently over 7 Billion and is expected to rise and stabilize at 10 billion by 2050. Sustainable employment for all these people needs a re-think of how we value services. The problem is acute in Asia with about 60%Continue reading “Sustainable Employment needs a re-think on how we value services”
US Economy grows 2 % while online sales grows ten times at 20% Thanksgiving weekend
The US Economy growth rate at 1.6% -2% is in marked contrast to the average 20% growth rate of online sales since Thanksgiving, Black Friday and Cyber Monday today according to IBM. Black Friday when US retailers turn from the red (negative or losses) to positive (black or profits) was remarkable this year for onlineContinue reading “US Economy grows 2 % while online sales grows ten times at 20% Thanksgiving weekend”
Dealing with your Big Data: start by framing your problem as a question for the data
Organizations large and small are deluged with data and there is this search for "Turning Data into Dollars"as Peter Guber puts it. There is data from your existing customer transactions and CRM, there is a lot of data from you manufacturing and supply chain, your share price and financial data and you have not evenContinue reading “Dealing with your Big Data: start by framing your problem as a question for the data”
Papa John $250 million lawsuit for mobile text ads: how search advertising is different
Papa John is facing a $250 million lawsuit for sending half a million text messages to customers in early 2010 – search marketing would have eliminated this problem. But first, more about the Papa John matter. Text message recipients maintain that they got 16-17 text messages a day, including in the middle of the nightContinue reading “Papa John $250 million lawsuit for mobile text ads: how search advertising is different”
Obama win: big data plus local insight about how people and technology actually work
The Obama win is being hailed as a victory for Big Data by Time magazine while Marc Thiessen at Washington Post wonders why the highly competent Romney team with equal if not more high quality analytics resources had 30,000 Republican volunteers in Colorado confused because of glitches in forwarding the https directions to an httpContinue reading “Obama win: big data plus local insight about how people and technology actually work”
Perfecting your “ground game” in marketing- learning from US Elections
As the US Presidential elections arrive tomorrow (finally) political pundits are unwilling to say which candidate will win as the polls of likely voters are so close. Nevertheless, it does seem that both Democrats and Republicans are going all out tomorrow for what is called the "ground game" or "get out the vote" effort. WhateverContinue reading “Perfecting your “ground game” in marketing- learning from US Elections”