The purchase of the Washington Post by Jeff Bezos of Amazon for $250 million is stunning news. Since Alexa.com , an Amazon service, ranks the global traffic at washingtonpost.com at an impressive global rank of 405, Bezos seems to have made a great move.With huge global traffic, the Washington post website has great prospects toContinue reading “Washington Post website has huge traffic : great prospects to reinvent digitial”
Category Archives: How Internet Affects Business
Why no consumer outrage? 40% UK consumers confuse Google Ads with organic search results
The Telegraph of July 11, 2013 is reporting that research by Bunnyfoot suggests that 81 % of UK Internet users clicked on Google Ads instead of the organic results although the Google AdWords Ads were clearly identified. Over half of those i.e. 41% did not know which results were Ads and which were organic resultsContinue reading “Why no consumer outrage? 40% UK consumers confuse Google Ads with organic search results”
USPS door delivery is a corporate strength- why stop door delivery?
Door delivery for the US Postal Service (USPS) is a corporate strength and USPS is actually considering stopping door-delivery mail and move to a cluster delivery starting with 35 million addresses. The savings are projected to be $ 4 billion which is more than the $3.5 billion they could have saved with stopping Saturday deliveries that appeared in an earlier post. It seems that the Saturday stop service is on hold, thankfully.
B2B Buying Center and your website landing page content
Digital marketers would like to imagine that every member of their prospect's B2B Buying Center would be somehow arriving at their website and either (a) Call or fill up an information request form or better still (b) Place an order if there is an e-commerce option. It turns out that the landing page is aContinue reading “B2B Buying Center and your website landing page content”
Why marketing is overwhelmed by IT and big data
Compared to other functional areas like supply chain,finance or HR , marketing seems most overwhelmed by IT and big data. David Edelman of McKinsey suggests how marketing and IT might co-ordinate and this blog had exhorted Ad agencies, marketing and IT to start embracing this huge data opportunity in an earlier post on the digitalContinue reading “Why marketing is overwhelmed by IT and big data”
Blogging with Typepad has been like a gym membership for the mind
Typepad, the blogging service we use for the StratoServe blog is celebrating its tenth birthday and here is Happy 10th Birthday to Typepad! Blogging for me, has been like a gym membership for the mind for the last 8 years. Here is how: Gym membership vs. Treadmill at home: Talk about the cost of a gymContinue reading “Blogging with Typepad has been like a gym membership for the mind”
Can you really start advertising at 1$/day ?
Given the significant interest among businesses about how much to spend on Google AdWords or other PPC here is a quick answer: you can really decide to spend as little as $1 a day and see how you go. Sounds like a "pennies a day" magazine subscription pitch but the fact is that you can stopContinue reading “Can you really start advertising at 1$/day ?”
AdWords PPC resolves: “Half the money I spend on advertising is wasted”
John Wanamaker (1838-1922) is credited with the saying “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. PPC (Pay per click) programs like Google AdWords resolves the Wanamaker dilemma. [Note : Last updated January 2021 due to interest of our dear readers} The Wanamaker dilemma being thatContinue reading “AdWords PPC resolves: “Half the money I spend on advertising is wasted””
Conversion occurs when customers finally visit your website on their own
Conversion occurs when consumers start visiting your website on their own. Before that happens a common concern among online advertisers is that “we don’t see orders.” Part of the reason is that advertising and web analytics is not linked together as discussed
in a previous post. The bigger reason is the lack of understanding of the consumer journey.
Buying center concept: there are several people involved
The buying center concept is a tough concept to understand particularly if you have not actually worked for several years in B2B sales and faced numerous lost deals! Simply put- – there are several people involved in the buying center as explained in an earlier post. Here is a way to get a sense of theContinue reading “Buying center concept: there are several people involved”