Today a TV announcer was hesitantly happy that Americans are reportedly watching 2.46 hours of TV a day, (up 11 minutes) from 2003. This from the Wall Street Journal story about the 2013 American Time Use Survey (ATUS) of the Bureau of Labor Statistics, US Department of Labor. The hesitation to celebrate, that TV isContinue reading “American Time Use Survey 2013 : Where is Computer, Mobile use?”
Category Archives: How Internet Affects Business
Why are TV ads encouraging you to research online?
In the last few days TV ads have been airing that encourage you to research on-line. Finally TV advertisers are acknowledging that in many product categories, customers are unlikely to move without on-line research. So which are these path breaking TV Ads that have come out openly – encouraging research by consumers? The first adContinue reading “Why are TV ads encouraging you to research online?”
Why are B2B sales prospects not followed up?
This “Sales Statistics” slide has been making the rounds of LinkedIn and there seems to be some agreement that these statistics ring true. The statistics ring true for large organizations with a separate marketing division that helps generate leads that the sales organization does not follow-up. The statistics also ring true for small businesses whereContinue reading “Why are B2B sales prospects not followed up?”
2014 Yale Customer Insights Conference takes stock of the Digital Age
As expected the 2014 Yale Customer Insights Conference (#YaleInsights14) last weekend turned out to be hugely useful as it took stock of the Digital Age. Billed as "where leading thinkers and doers come together to advance the knowledge frontiers of evolving customer behavior" … this time all the practitioner (doer) talks were on Friday alongContinue reading “2014 Yale Customer Insights Conference takes stock of the Digital Age”
Click fraud- the difference between display and search advertising on a tight budget
A recent article at the WSJ by Suzanne Vranica must alarm digital marketers as she writes about A "Crisis" in Online Ads : One third of traffic is bogus. This as digital advertising climbs to $50 billion this year. An earlier WSJ piece on phony traffic, clarifies that it is the display advertising where problemsContinue reading “Click fraud- the difference between display and search advertising on a tight budget”
How important is a mobile website to your business?-Check your web visitor data
You watch a bunch of kids sitting together and not talking but on their smart phones, and you know that Internet and even social behavior is changing. According to Google Insight Research conducted by Neilsen in November 2013: 15 hours/week on mobile: Consumers spend over 2 hours a day researching online on smartphones.Before making aContinue reading “How important is a mobile website to your business?-Check your web visitor data”
RadioShack and now Staples: Five steps for retail businesses in the Internet Knowledge Economy
That Staples will close 224 stores by the end of the year is shocking just after the news that Radio Shack is closing 1000 stores. Shocking because a way of life in American strip malls and malls is changing- just as a Dollar Store replaced Circuit City a few years ago at our nearby Mall.Continue reading “RadioShack and now Staples: Five steps for retail businesses in the Internet Knowledge Economy”
How Your Natural Google Analytics data can turbo-charge your paid AdWords campaigns
Marketers everywhere are becoming more aware of the value of the free data available in Google Analytics for their websites. It's like having a camera on your retail clothing store with the ability to see what products prospective customers tried out ( and did not buy- why?) and which products have the highest number of Continue reading “How Your Natural Google Analytics data can turbo-charge your paid AdWords campaigns”
Do not “spray and pray” with keywords in Google AdWords
Keywords are what you pay for in Google AdWords. You do not pay for your Ad that is displayed (called impressions). If someone clicks on your ad, the keyword that triggered the Ad is what you pay for. But first the "spray and pray" phenomenon. The term "spray and pray" has lots of non-military usesContinue reading “Do not “spray and pray” with keywords in Google AdWords”
Our organization has a website: what next?
We heard from several folks that our organization already has a website: but we are not sure what to do next. So here are 5 easy steps to take: 1. Your stakeholders are on a journey-help them: Whether you are a business or a non-profit you have stakeholders. And these stakeholders are on a journeyContinue reading “Our organization has a website: what next?”