John Wanamaker (1838-1922) is credited with the saying “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. PPC (Pay per click) programs like Google AdWords resolves the Wanamaker dilemma. [Note : Last updated January 2021 due to interest of our dear readers} The Wanamaker dilemma being thatContinue reading “AdWords PPC resolves: “Half the money I spend on advertising is wasted””
Category Archives: Leadership and Management
Buying center concept: there are several people involved
The buying center concept is a tough concept to understand particularly if you have not actually worked for several years in B2B sales and faced numerous lost deals! Simply put- – there are several people involved in the buying center as explained in an earlier post. Here is a way to get a sense of theContinue reading “Buying center concept: there are several people involved”
Proof that multiple influences work on the buyer: Top Conversion Paths
If you ever wanted proof that multiple influences work on the buyer (in B2B or B2C) “Top Conversion Paths” in Google Analytics is helpful. It provides at least partial proof of digital marketing influences that finally convinced your prospect to place an E-Commerce order or sign up for your newsletter depending on how youContinue reading “Proof that multiple influences work on the buyer: Top Conversion Paths”
It’s not in Digital Advertising alone: the knowledge vs. data +execution dilemma
It's not in advertising (as Tim Williams says) or digital advertising alone, but with globalization organizations of all types need to re-look at their business models to deal with the Data+ Execution vs. Knowledge+ Strategy dilemma. Todays' organizations need to be great at the data+execution piece and call in that expert knowledge when required. Ideally,Continue reading “It’s not in Digital Advertising alone: the knowledge vs. data +execution dilemma”
AdWords Campaign Management should reflect your Marketing Strategy
Google AdWords Campaign Management should reflect your marketing strategy… sounds natural but because everyone gets so caught up in the mechanics of the AdWords platform they lose sight of marketing fundamentals. So this post is to clarify the structure of an AdWords campaign in terms of your marketing strategy: Which Product/Service? CMO's should have alreadyContinue reading “AdWords Campaign Management should reflect your Marketing Strategy”
Why “plugging away” with useful content is so important to digital marketing success
"Plugging away" or just routinely updating your organization's web presence with useful content is critical to digital marketing success. Because once created, digital content is forever! It does not matter whether it is your website that is being constantly updated, or blog posts are coming up, new YouTube, Instagram, Pinterest, Facebook, LinkedIn or Twitter contentContinue reading “Why “plugging away” with useful content is so important to digital marketing success”
Why does physical service lag behind online service?
Online service that precedes physical service seems to be always better. OK Amazon.com is an exception which is able to physically deliver to a consumers' delight. There are numerous examples of this "sure to disappoint the consumer" situation. A recent example from a top hotel that sends you an email asking you to check-in onlineContinue reading “Why does physical service lag behind online service?”
Getting Boeing 787 Dreamliner airborne should be US national priority
Getting the Boeing 787 Dreamliner airborne should be US national priority next week. Its eight days since the Dreamliner was grounded by the US-FAA (see timeline here). Japan, India and European air safety regulators have similarly grounded the aircraft and there is no timetable to put it back up, as of yesterday. And Poland mayContinue reading “Getting Boeing 787 Dreamliner airborne should be US national priority”
Obama win: big data plus local insight about how people and technology actually work
The Obama win is being hailed as a victory for Big Data by Time magazine while Marc Thiessen at Washington Post wonders why the highly competent Romney team with equal if not more high quality analytics resources had 30,000 Republican volunteers in Colorado confused because of glitches in forwarding the https directions to an httpContinue reading “Obama win: big data plus local insight about how people and technology actually work”
“Unwatering” New York subway tunnels within days: US Army Core of Engineers
Imagine the New York subways with 300-400 million gallons of water after Hurricane Sandy. Well, the US Army Core of Engineers "Unwatering" team are at New York and expect to get all this water out in a matter of days pumping through about a mile of subway at a time. The Unwatering team gets itsContinue reading ““Unwatering” New York subway tunnels within days: US Army Core of Engineers”