Marketing doctrine refers to a firm’s unique principles, distilled from its experiences, which provide firm-wide guidance on market-facing choices
Category Archives: Leadership and Management
Non-Profits must start preparing for 2014 giving season- A look at High Net Worth Donors
The US charitable giving season corresponds to the Thanksgiving-New Year period and now is a great time to start preparing for the 2014 giving season. With about 1.5 Million non-profts – think of any social cause- and there are hundreds if not thousands of charities operating in that space offering stiff competition for donor dollars.Continue reading “Non-Profits must start preparing for 2014 giving season- A look at High Net Worth Donors”
2014 Yale Customer Insights Conference takes stock of the Digital Age
As expected the 2014 Yale Customer Insights Conference (#YaleInsights14) last weekend turned out to be hugely useful as it took stock of the Digital Age. Billed as "where leading thinkers and doers come together to advance the knowledge frontiers of evolving customer behavior" … this time all the practitioner (doer) talks were on Friday alongContinue reading “2014 Yale Customer Insights Conference takes stock of the Digital Age”
What’s the difference between a start-up and a small business?
It's important to understand the difference between a small business and a start-up just to be sure that you know what you are getting into. Here are three differences: Small businesses have a business model- start-ups are building the business model: Take any small business on main street America from a franchise, a liquor store,Continue reading “What’s the difference between a start-up and a small business?”
Power did not corrupt Mandela: lesson in leadership
Every leader in business or public life must wonder at the enormous global goodwill and affection on display at the Nelson Mandela funeral today. What was it in Mandela that inspired people worldwide? Mandela was one leader who power did not corrupt. But first some background about the quote ” Power tends to corrupt andContinue reading “Power did not corrupt Mandela: lesson in leadership”
B2B suppliers tell you: Do you listen? Obamacare website and the BP oil spill
The B2B blame game between contractors and BP during the oil spill and the blame game between the IT contractors and the Federal HHS is eerily similar. B2B suppliers tell you- but do you listen? is the question to ask. The prepared remarks of HHS Secretary Kathleen Sebelius for her testimony tomorrow (October 30) areContinue reading “B2B suppliers tell you: Do you listen? Obamacare website and the BP oil spill”
US poverty rises: a focus on “good jobs” is needed
http://www.msnbc.msn.com/id/32545640 Visit NBCNews.com for breaking news, world news, and news about the economy US poverty has risen from 46.2 million in 2011 to 46.5 million in 2012 and is at 15% of the population. Poverty in 2012 was defined as a family income of $23,494 for a family of four. Clearly, the bottom of theContinue reading “US poverty rises: a focus on “good jobs” is needed”
Candor is the difference: Steve Balmer Microsoft stack-rank vs. Jack Welch GE Bell Curve
This post is from August 27, 2013 and is updated with reformatting on January 23, 2022. Candor: the quality of being open, sincere, and honest Source: Merriam Webster DICTIONARY Microsoft employees and the market are celebrating the exit of Steve Balmer and hopefully the exit of the much hated employee “stack rank” system at Microsoft whichContinue reading “Candor is the difference: Steve Balmer Microsoft stack-rank vs. Jack Welch GE Bell Curve”
If only airlines had not charged for baggage: Anti-trust makes a comeback with US Airways lawsuit
Tonight some top US airline officials must be wondering : "If only we had not charged for baggage." This as anti-trust makes a comeback with the US DOJ and six state and DC lawsuit against the US Airways and American Airlines merger. If there is one thing that annoyed the public it was the angstContinue reading “If only airlines had not charged for baggage: Anti-trust makes a comeback with US Airways lawsuit”
Why marketing is overwhelmed by IT and big data
Compared to other functional areas like supply chain,finance or HR , marketing seems most overwhelmed by IT and big data. David Edelman of McKinsey suggests how marketing and IT might co-ordinate and this blog had exhorted Ad agencies, marketing and IT to start embracing this huge data opportunity in an earlier post on the digitalContinue reading “Why marketing is overwhelmed by IT and big data”