The US Economy growth rate at 1.6% -2% is in marked contrast to the average 20% growth rate of online sales since Thanksgiving, Black Friday and Cyber Monday today according to IBM. Black Friday when US retailers turn from the red (negative or losses) to positive (black or profits) was remarkable this year for onlineContinue reading “US Economy grows 2 % while online sales grows ten times at 20% Thanksgiving weekend”
Category Archives: Search Marketing
Twinkies consumer interest zooms:Hostess Brands and Bakery Union ready for mediation
//www.google.com/trends/embed.js?hl=en-US&q=Twinkies&content=1&cid=TIMESERIES_GRAPH_0&export=5&w=500&h=330 Just looking at this graph for Twinkies from Google search trends, would make any marketer envious and ask- why not my brand? The 82 year old bakery company Hostess Brands had filed for bankruptcy and with failure of negotiations with the Union had decided to close and sell its assets and brands including WonderContinue reading “Twinkies consumer interest zooms:Hostess Brands and Bakery Union ready for mediation”
Dealing with your Big Data: start by framing your problem as a question for the data
Organizations large and small are deluged with data and there is this search for "Turning Data into Dollars"as Peter Guber puts it. There is data from your existing customer transactions and CRM, there is a lot of data from you manufacturing and supply chain, your share price and financial data and you have not evenContinue reading “Dealing with your Big Data: start by framing your problem as a question for the data”
Papa John $250 million lawsuit for mobile text ads: how search advertising is different
Papa John is facing a $250 million lawsuit for sending half a million text messages to customers in early 2010 – search marketing would have eliminated this problem. But first, more about the Papa John matter. Text message recipients maintain that they got 16-17 text messages a day, including in the middle of the nightContinue reading “Papa John $250 million lawsuit for mobile text ads: how search advertising is different”
Obama win: big data plus local insight about how people and technology actually work
The Obama win is being hailed as a victory for Big Data by Time magazine while Marc Thiessen at Washington Post wonders why the highly competent Romney team with equal if not more high quality analytics resources had 30,000 Republican volunteers in Colorado confused because of glitches in forwarding the https directions to an httpContinue reading “Obama win: big data plus local insight about how people and technology actually work”
Perfecting your “ground game” in marketing- learning from US Elections
As the US Presidential elections arrive tomorrow (finally) political pundits are unwilling to say which candidate will win as the polls of likely voters are so close. Nevertheless, it does seem that both Democrats and Republicans are going all out tomorrow for what is called the "ground game" or "get out the vote" effort. WhateverContinue reading “Perfecting your “ground game” in marketing- learning from US Elections”
Google Search and the undecided voter in the US Presidential election
Who searches Google? Is the question to ask when we think about the all-important undecided voter, in this US Presidential election. According to Business Insider quoting a study, by Politico and George Washington University, the undecided voter is estimated to be a single Protestant white young women 18-29 years old without a college degree whoContinue reading “Google Search and the undecided voter in the US Presidential election”
Priceless: integrating Mastercard offline purchase data with Google AdWords Search Advertising
Integrating Mastercard offline purchase data with online Google AdWords Search Advertising is well, Priceless ! To the marketer that is. According to the wired.com report, Mastercard is trying to sell aggregate data to marketers for the holidays.The wired.com article wonders about exactly how Mastercard offline purchase data could be useful in online applications and hereContinue reading “Priceless: integrating Mastercard offline purchase data with Google AdWords Search Advertising”
The Sales Funnel is not a one way funnel -web analytics data now confirms
The Sales Funnel is the holy grail of marketing and ultimately sales and business itself. And now it turns out that the sales funnel is not a one way funnel like funnels are. A funnel has a wide mouth where the liquid is poured in and it comes out from the stem of the funnelContinue reading “The Sales Funnel is not a one way funnel -web analytics data now confirms”
Click-Through-Rate (CTR) in Google AdWords or PPC is like opening a Direct Mail piece
Click-Through-Rate (CTR) in Google AdWords and PPC (pay per click) is like opening a Direct Mail piece, if you think about it. Here is how: Direct Mail involves preparing a mailer that has a letter and some kind of a response form along with a reply envelope. This is what we call "junk mail" andContinue reading “Click-Through-Rate (CTR) in Google AdWords or PPC is like opening a Direct Mail piece”