All manner of organizations seem to get tired of the look and feel of their advertising and communication material. Consequently billions are spent worldwide on re-launch, re-branding, re-design just because the audience is "supposed" to have got tired of the "old" design. If you notice only the biggest brands (like Coca Cola and McDonald's )Continue reading “Website Re-Design: do not remove old content if you want your audience to find you”
If you have seen Justin Beiber concerts on TV (NBC at least twice recently as one can remember) you wonder why the teenage fans seem to get so hysterical with the girls screaming loudly. In fact the "I can't understand this" look is obvious on the anchor's faces as they are with Beiber on theContinue reading ““Unexpected” is why the Justin Beiber Macy’s commercial is so successful”
With high US unemployment,nervous stock markets a volatile Europe and general uncertainty you have to wonder at the 15% growth estimates for on-line sales this year. Forrester estimates that this year online holiday sales will be $59.9B up 15% from the 2010 number of $51.7B. The growth rate and the sheer large numbers imply aContinue reading “Why is online holiday sales set to grow 15% in a slow economy?”
Peter Drucker is credited with having said: Management is doing things right; leadership is doing the right things. The emphasis on doing is from this blog post because for reasons unknown the world of organizations (whether for-profit,non-profit or government) seem to worship "leadership" and treat execution as mundane and "tactical." Somehow beneath the dignity ofContinue reading “Without execution leadership is meaningless”
The awesome power of Google and the other search engines in not merely in showing you some answer for whatever might be your question but the total "non-judgemental" nature of the Internet search experience. Ask anything, for example, the"MahaMac Gandhi" query that attracted one creative searcher to this blog. I guess this blog is fairlyContinue reading “Google does not judge you : the “MahaMac Gandhi” query”
Everyone of us has customers whether internal or external to the organization and the easy research on the Internet is something we need to factor in to our customer service and customer retention efforts. Let's think about doctors,AT&T wireless and Blackberry. Talk to doctors and they tell you how frustrating it is to deal withContinue reading “Beware- your customers do their own research ! Of doctors, AT&T and Blackberry”
The amazing thing is that never before has consumer behavior been easier,cheaper or quicker to observe,quantify and analyze for actionable insights.You are able to actually observe what people do and not what they say they do in response to 7 point “like-dislike” scales.
Google in 2011 (February 17, 2011)is getting weaker than Facebook according to Fortune. At the crux of this phenomenon is competition vs, co-operation. Because “organizing the world’s information” essentially is about an Internet searching individual’s ( a competitive trait) ability to now share that search’s most relevant results with her/his friends via Facebook that appeals to the searcher’s co-operative spirit.
[Note: This post from February 17, 2011] is updated May 22, 2021 for formatting issues]