As US mobile wireless data zooms: wireless carriers run out of spectrum

Ever wondered why every US wireless carrier has a spotty coverage map?  Just look at this old AT&T (then Cingular)coverage map. It turns out, wireless carriers own "spectrum" they are allocated from the Federal Communications Commission (FCC) and these are like "pipes" they own to provide wireless services to their voice and data customers. Naturally,Continue reading “As US mobile wireless data zooms: wireless carriers run out of spectrum”

How and why “content is king” in search marketing: look at Google Scholar

Unless you have gone through an excruciating  Graduate thesis process including a Ph.D. -in any field -and have tried to publish scholarly stuff- it's hard to "get" how and why content is king. Frankly, only recently has this blogger really started figuring out how and why content is king. The parallel  probably has its seedsContinue reading “How and why “content is king” in search marketing: look at Google Scholar”

At 3.5 Million $ each: How many Super Bowl 2012 Ads will go viral?

At about 3.5 Million Dollars each the Super Bowl 2012 Ads do sound expensive. many advertisers have released their ads ahead on the web and here is a partial list of Super Bowl 2012 TV Ads. The question is how many of these will go viral? With three days to go for the Super BowlContinue reading “At 3.5 Million $ each: How many Super Bowl 2012 Ads will go viral?”

Two Years after Super Bowl 2010 Old Spice Ad: P&G reduces TV ups Digital Marketing

Marketers worldwide revere P&G simply because many of the old world marketing concepts like “Brand Management” was invented by P&G. If it took 2 years for P&G to come out and say clearly that digital marketing needs more emphasis – I guess no other organization needs to feel defensive for their slow action on digital and social media marketing !

Digital marketing logjam between organization,IT,Marketing and Ad-Agency

Digital marketing has two words and the first is digital whose legacy meaning is IT or information technology. The legacy meaning of  marketing in digital marketing is about being a "peoples person", being "creative" and as this blog  mentioned in a previous post – generally in favor of  an open bar in any celebration!The ITContinue reading “Digital marketing logjam between organization,IT,Marketing and Ad-Agency”

Is your web-site outdated? Connecting Strategy to Execution in a Digital World

Businesses small and large seem to be having a lot of trouble in keeping their websites current.  Call it the "perfection" trap, you want to upgrade the look,feel,functionality of your website and you simply delay putting stuff up. In a world of instant Tweets,Facebook and LinkedIn updates – isn't this shyness a bit incongruous? WhenContinue reading “Is your web-site outdated? Connecting Strategy to Execution in a Digital World”

SOPA : conflict between content providers and distributors in the digital age

Distributor-Manufacturer conflict and struggle for power is not new. Only now we have media content providers and tech distributors like Google and Wikepedia in conflict over SOPA. It's quite amazing that once a manufacturer has a great product the tendency is to believe that you don't need marketing. Notable exceptions include Apple and the retailContinue reading “SOPA : conflict between content providers and distributors in the digital age”

Integrating web marketing to Integrated Marketing Communications (IMC)

It was in the 1990's that IMC started getting popular in marketing. The Internet was just getting started and social media was in the distant horizon.By the early 2000's  organizations particularly in consumer products started figuring out IMC between their packaging,billboards,TV ads,magazine and newspaper ads and Point of Sale materials. The time has now comeContinue reading “Integrating web marketing to Integrated Marketing Communications (IMC)”

Search marketing explains the 15% rise in online sales?

In a slow US economy it's refreshing to know that online sales grew by 15% over last year. This huge increase is really because customers searched on line for the best deals and took them! The ability of customers to search and initiate contact is a fundamental shift in marketing that organizations have not fullyContinue reading “Search marketing explains the 15% rise in online sales?”

USPS to slow down first class mail: how the Internet affects your business

First class mail at the USPS is down. In fact down from 104 Billion pieces in 2001 to 73.5 Billion pieces last year and is projected to go down to 39 Billion pieces in 2020. As a result the post office is cutting half its mail processing facilities besides planning huge cuts in deliveries andContinue reading “USPS to slow down first class mail: how the Internet affects your business”

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