The news report that Best Buy CEO Hubert Joly will be working as a salesperson in a Minnesota Best Buy is great news just ahead of the holiday season as is the idea of managing supplier relations for competitive offerings. For Best Buy is in serious trouble with declining same store sales in eight ofContinue reading “Best Buy turnaround: CEO Hubert Joly is managing supplier relations and understanding store psychology”
Category Archives: Search Marketing
Google to reduce organic search rankings for copyright violators:understanding traditional and Google AdWords revenue models
Organic search on Google is just great and that is the reason the search engine is so popular. According to a blog post by Amit Singhal SVP Engineering at Google there are 200 criteria that the Google ranking algorithm considers before ranking a particular website against a query. The copyright violator websites will be rankedContinue reading “Google to reduce organic search rankings for copyright violators:understanding traditional and Google AdWords revenue models”
Content In-page Analytics in Google Analytics helps understand your sales funnel
Google Analytics has a tab under "Content" called " In-Page Analytics " which is a quick and ready way to look at how your sales funnel is doing. Let's understand with an example of a company that has four types of products categorized as A,B,C and D. You know that the final sales contributions are:Continue reading “Content In-page Analytics in Google Analytics helps understand your sales funnel”
Focus on leading indicators is critical to organizational results
Leading indicators are those things that change in the economy before the economy itself changes. The stock market is supposed to decline ahead of the economy's decline and also improve before the economy does. But the trick in organizational results and brilliant execution is to be able to correctly identify leading indicators that managers canContinue reading “Focus on leading indicators is critical to organizational results”
Product Innovation Charters must define market by needs and value and not your product
Product Innovation Charters (PIC’s), still tend to be defined around whatever industry or product the organization operates in. Thus, if you make cars and are trying to innovate to the next model your entire focus on building up the PIC is based on the existing car and its technical specs like mileage,technology, space,speed and so on. By just staying with this “internal” focus innovators make a big mistake.
The Smiley Curve of Innovation-celebrating the American spirit 4th of July
This is the July 4th weekend in America and celebrations are underway – and it's a great time to think about the Smiley Curve of Innovation. The Smiley Curve came to my attention reading Fareed Zakaria's great book "The Post-American World," and here are some thoughts on "The Smiley Curve of Innovation " this AmericanContinue reading “The Smiley Curve of Innovation-celebrating the American spirit 4th of July”
Why and how does Orbitz steer Mac users to upscale hotel rooms?
Orbitz the travel website is being criticized for segmenting the market between those who arrive at their website via Macs compared to PC's. The question is why and how does Orbitz do so? But first the marketing logic of "why" for this segmentation. The Mac user is distinctly different from the PC user in thatContinue reading “Why and how does Orbitz steer Mac users to upscale hotel rooms?”
How does your off-line marketing and sales fit in with your digital marketing?
CEO's and CMO's are trying to figure out how to integrate their off-line marketing and sales with their digital marketing efforts. Since digital marketing gets too techie/nerdy the creative right brained folks in marketing,sales and advertising seem to avoid getting into the possibilities that digital marketing and web analytics offers. By doing so the moreContinue reading “How does your off-line marketing and sales fit in with your digital marketing?”
Company website deals don’t seem to reach distributor salespeople
Just as gas gets cheaper and Auto sales rev up for the July 4th holiday it is surprising that salespeople at auto dealers don't seem to assume that a customer is very likely to have checked on the website offers of the manufacturer. This disconnect between company website and distributor salespeople is amazing because todayContinue reading “Company website deals don’t seem to reach distributor salespeople”
From Strategy to Execution via Website: the Power of Web Analytics
As Web Analytics evolves (see earlier post) the possibility of organizations to map website—>organizational structure—> strategy —-> to execution via website analytics is an enormous opportunity. And this applies to the mission of the organization, its functions including Marketing, Investor Relations, Supplier Relations to Employee Relations. Here is how: Websites are becoming better with moreContinue reading “From Strategy to Execution via Website: the Power of Web Analytics”