With all the bone chilling cold from the Polar Vortex in the US , most folks are not thinking about the Superbowl party coming up in less than a month on Superbowl Sunday i.e. February 2,2014. Except off course the big ad budget companies who will pay the $4 Million for a 30 second spot.Continue reading “What if you don’t have $4 million for a Super Bowl Ad?”
Category Archives: Search Marketing
Five 2014 Website Resolutions for Non-Profits and Businesses
As we get into the 2014 New Year, here are five website resolutions for non-profits and businesses. But why do we need a list of website resolutions for 2014? Because coming out of the great recession, people check out your website before and after they visit your physical organization. If you see some great productsContinue reading “Five 2014 Website Resolutions for Non-Profits and Businesses”
Best Global Brands 2013: Coca Cola replaced by Apple but should Google be no. 1?
As a Coca Cola fan this blog feels bad that the Coca Cola brand has slipped to the no. 3 spot in the 2013 Interbrand rankings after reigning for 13 years as the top brand in the world. If you think about it , it is in these 13 years that the Internet has takenContinue reading “Best Global Brands 2013: Coca Cola replaced by Apple but should Google be no. 1?”
Evoked Brand Set: The easy way of surrogate branding through better search ranking
The “evoked set” is the set of brands you think of when you have a buying need. If you are in the market for a car it’s very likely that you have 3-4 car brands (Ford,GM,Toyota etc.) in mind as you start checking them out. In the old days, well let’s say till 1990’s, only big brands could afford to spend those millions on TV and traditional media advertising to build up a particular brand. So if you were Ford Motor Company , your goal was to get into the evoked set and have the customer visit the dealer showroom. To achieve this goal all kinds of advertising including sports sponsorships, community events, newspaper and magazine advertising, radio and billboards was supposed to help.
Washington Post website has huge traffic : great prospects to reinvent digitial
The purchase of the Washington Post by Jeff Bezos of Amazon for $250 million is stunning news. Since Alexa.com , an Amazon service, ranks the global traffic at washingtonpost.com at an impressive global rank of 405, Bezos seems to have made a great move.With huge global traffic, the Washington post website has great prospects toContinue reading “Washington Post website has huge traffic : great prospects to reinvent digitial”
Why no consumer outrage? 40% UK consumers confuse Google Ads with organic search results
The Telegraph of July 11, 2013 is reporting that research by Bunnyfoot suggests that 81 % of UK Internet users clicked on Google Ads instead of the organic results although the Google AdWords Ads were clearly identified. Over half of those i.e. 41% did not know which results were Ads and which were organic resultsContinue reading “Why no consumer outrage? 40% UK consumers confuse Google Ads with organic search results”
B2B Buying Center and your website landing page content
Digital marketers would like to imagine that every member of their prospect's B2B Buying Center would be somehow arriving at their website and either (a) Call or fill up an information request form or better still (b) Place an order if there is an e-commerce option. It turns out that the landing page is aContinue reading “B2B Buying Center and your website landing page content”
Blogging with Typepad has been like a gym membership for the mind
Typepad, the blogging service we use for the StratoServe blog is celebrating its tenth birthday and here is Happy 10th Birthday to Typepad! Blogging for me, has been like a gym membership for the mind for the last 8 years. Here is how: Gym membership vs. Treadmill at home: Talk about the cost of a gymContinue reading “Blogging with Typepad has been like a gym membership for the mind”
Can you really start advertising at 1$/day ?
Given the significant interest among businesses about how much to spend on Google AdWords or other PPC here is a quick answer: you can really decide to spend as little as $1 a day and see how you go. Sounds like a "pennies a day" magazine subscription pitch but the fact is that you can stopContinue reading “Can you really start advertising at 1$/day ?”
AdWords PPC resolves: “Half the money I spend on advertising is wasted”
John Wanamaker (1838-1922) is credited with the saying “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. PPC (Pay per click) programs like Google AdWords resolves the Wanamaker dilemma. [Note : Last updated January 2021 due to interest of our dear readers} The Wanamaker dilemma being thatContinue reading “AdWords PPC resolves: “Half the money I spend on advertising is wasted””