A budget is critical in managing the calories you eat, your personal finances or the line item budget of your organization. You are never completely sure that you are within budget on a daily basis. Not so with Google AdWords where you can set a daily budget. But first about budgets in food and finances:Continue reading “The comfort of a daily budget in Google AdWords”
Category Archives: Search Marketing
High velocity B2B New Product marketing: Ignore 5000 prospects
High velocity B2B marketing is critical for new B2B products, whether launched by innovative start-ups or by established organizations. You want to have a significant customer base for your new product as soon as possible. Market Segmentation is that early step in marketing strategy that urges the marketer to focus resources for results. In aContinue reading “High velocity B2B New Product marketing: Ignore 5000 prospects”
Starting with “why” is the motivation in publishing any research
“Starting with why” is made popular by Simon Sinek as a source of inspiration. It turns out that it is also the first thing you need to spell out if you hope to get your research published- in any field. It is also called the motivation of the research. And your research better be motivatedContinue reading “Starting with “why” is the motivation in publishing any research”
Five Tips to align your Website content to your Annual Report
A recent LinkedIn post discussed how there seems to be significant differences between what the biggest companies say on their websites and what they put out on the annual report. Naturally, the annual report is the more recent management thinking on all matters of the organization. In the pre-Google world one could argue that theContinue reading “Five Tips to align your Website content to your Annual Report”
What Google AdWords cannot do for you: Customer Engagement
A question that we get asked often is : ” Can Google AdWords help us get customers?” Our short answer is “Yes” and then in deeper discussion … the but –starts coming in. Google AdWords (or any other form of advertising for that matter) cannot engage your customer after they arrive at your website. WhatContinue reading “What Google AdWords cannot do for you: Customer Engagement”
If you are not in it – you can’t win it: Advertising and the “Consideration Set”
A common question we get asked is : “How do we get into the “consideration set” of our target market?” The consideration set is the number of brands the customer will consider buying and is also called the evoked brand set. If your customer is looking for your product or service, your brand must comeContinue reading “If you are not in it – you can’t win it: Advertising and the “Consideration Set””
B2B Buying Center members getting younger
If you have enabled demographic reports on your B2B marketing website in Google Analytics, you would have noticed it: there are lots of visitors from the 18-24 and 25-34 age group. We would not be surprised if you sell some non-glamorous industrial product (eg. valves or switches.. with no offence to readers from these industries)Continue reading “B2B Buying Center members getting younger”
Mona Lisa mystery eyes might be due to high cholesterol: tagging images for SEO
The Mona Lisa painting by Leonardo Da Vinci is open to so many interpretations that it is a perfect example of the picture tagging challenge for SEO (Search Engine Optimization). Search Engines do not know if Mona Lisa is really smiling, or just letting you know that she “knows”….. Research for this post on taggingContinue reading “Mona Lisa mystery eyes might be due to high cholesterol: tagging images for SEO”
Why treat your Digital Advertising spend as an unused Gym membership fee?
Just as the holiday season is getting underway in the US with multiple parties to attend, people are eating and drinking more than they should. At this time 2015 seems just round the corner and everyone is firming up the "join the gym" resolution for 2015. Wait… you realize that you already pay a monthlyContinue reading “Why treat your Digital Advertising spend as an unused Gym membership fee?”
How do Google Ads start appearing almost immediately upon launch?
A recent LinkedIn post What exactly is a web landing page and why it won’t help your SEO (… psst content will) leads to the question about how is it that Google is immediately able to launch your advertising be it search , display or video ads within YouTube. Here are some thoughts: Google SearchContinue reading “How do Google Ads start appearing almost immediately upon launch?”