If you got your brand in front of your audience, before they skipped, there is data that supports that many YouTube viewers would simply search the brand later and arrive as organic visitors on your website. In other words, folks would simply skip the Ad in 5 seconds and get to the video content that they want to watch. If you can get your brand and URL to them in the first three seconds, it would help- a lot
Category Archives: Search Marketing
Making B2B marketing go viral on Facebook-why “Likes” may help more than “Shares”
Making your product message go viral is the ultimate holy grail for social media marketers today. But is "sharing" on Facebook better or is "liking" better for B2B Marketers? Since this blog gets this question ( eg. How to use Google AdWords and make your video go viral) here are some thoughts: B2B purchases areContinue reading “Making B2B marketing go viral on Facebook-why “Likes” may help more than “Shares””
Why are TV ads encouraging you to research online?
In the last few days TV ads have been airing that encourage you to research on-line. Finally TV advertisers are acknowledging that in many product categories, customers are unlikely to move without on-line research. So which are these path breaking TV Ads that have come out openly – encouraging research by consumers? The first adContinue reading “Why are TV ads encouraging you to research online?”
Non-Profits must start preparing for 2014 giving season- A look at High Net Worth Donors
The US charitable giving season corresponds to the Thanksgiving-New Year period and now is a great time to start preparing for the 2014 giving season. With about 1.5 Million non-profts – think of any social cause- and there are hundreds if not thousands of charities operating in that space offering stiff competition for donor dollars.Continue reading “Non-Profits must start preparing for 2014 giving season- A look at High Net Worth Donors”
2014 Yale Customer Insights Conference takes stock of the Digital Age
As expected the 2014 Yale Customer Insights Conference (#YaleInsights14) last weekend turned out to be hugely useful as it took stock of the Digital Age. Billed as "where leading thinkers and doers come together to advance the knowledge frontiers of evolving customer behavior" … this time all the practitioner (doer) talks were on Friday alongContinue reading “2014 Yale Customer Insights Conference takes stock of the Digital Age”
Be stingy with keywords in Pay-per-click (PPC) advertising
Being stingy with keywords in Pay-per-click (PPC) advertising seems a natural thing to do but somehow the advertising platforms (like Google AdWords) make it easier to just add keyworks to your campaigns. But first about the structure and logic of a Google AdWords account: Campaigns are at the top: You start with campaigns… so ifContinue reading “Be stingy with keywords in Pay-per-click (PPC) advertising”
Click fraud- the difference between display and search advertising on a tight budget
A recent article at the WSJ by Suzanne Vranica must alarm digital marketers as she writes about A "Crisis" in Online Ads : One third of traffic is bogus. This as digital advertising climbs to $50 billion this year. An earlier WSJ piece on phony traffic, clarifies that it is the display advertising where problemsContinue reading “Click fraud- the difference between display and search advertising on a tight budget”
How important is a mobile website to your business?-Check your web visitor data
You watch a bunch of kids sitting together and not talking but on their smart phones, and you know that Internet and even social behavior is changing. According to Google Insight Research conducted by Neilsen in November 2013: 15 hours/week on mobile: Consumers spend over 2 hours a day researching online on smartphones.Before making aContinue reading “How important is a mobile website to your business?-Check your web visitor data”
How Your Natural Google Analytics data can turbo-charge your paid AdWords campaigns
Marketers everywhere are becoming more aware of the value of the free data available in Google Analytics for their websites. It's like having a camera on your retail clothing store with the ability to see what products prospective customers tried out ( and did not buy- why?) and which products have the highest number of Continue reading “How Your Natural Google Analytics data can turbo-charge your paid AdWords campaigns”
Our organization has a website: what next?
We heard from several folks that our organization already has a website: but we are not sure what to do next. So here are 5 easy steps to take: 1. Your stakeholders are on a journey-help them: Whether you are a business or a non-profit you have stakeholders. And these stakeholders are on a journeyContinue reading “Our organization has a website: what next?”