Our readers ask How much do I spend on Google AdWords? An earlier post provided the strategy answer and this post presents three questions to ask for coming to a better decision. Here are the questions to ask: What were your inquiries before AdWords? Before AdWords you were getting inquiries. These inquiries could be fromContinue reading “3 questions to ask and decide how much to spend on Google AdWords”
Category Archives: Search Marketing
7 Questions for your Business Model
“A business model is the manner in which you provide value to your customer that is paid for (by whom – is considered in the questions below). You cover your costs and make a profit on a sustainable basis.”
If you are a small business, you rarely think of your business as having a business model. But it does. It does because the moment you have a single paying customer, she is paying for the value you create. It is another matter, if your business makes a profit consistently over the long term. Sustainable profit is why it is important to understand the business model concept.Here is a definition based on the highly cited article by David Teece.
Why its safe to put out most of your market research as web content
Businesses large and small seem scared of putting out their market research on their websites. Common concerns we have heard are: Our competitors will know how we think about the market Our market insights are our “secret” – sauce- why share the recipe And the one we like best: Speech is silvery but silence isContinue reading “Why its safe to put out most of your market research as web content”
Five Questions to ask to maximize the impact of your digital marketing spend
Too many marketers don’t seem to consider their internal organizational processes as they devise digital marketing campaigns. The customer journey continues after reaching your website.Here are some quick questions to ask if you want to get more bang for your digital buck :
[ Note: This post was published on March 3, 2016. It is updated on March 8, 2021 with a new image and the idea that you really get customer impact when you consider her entire journey that includes after arriving at your website.]
When no one else seems to be advertising online- look at search trends
It can be confusing when you search for your product category online – and don’t see any ads. Reminds us of the old story of two shoe salespersons sent to a remote island for market development. They find that no one is wearing shoes on the island.One of the salespersons is optimistic and one isContinue reading “When no one else seems to be advertising online- look at search trends”
Don’t organize your website by your organization structure: 5 tips for effective website stuctures
This post was originally published on February 22, 2016. Since then we have great interest from our readers on How to organize a website? We also look at various Google Analytics reports for different types and sizes of organizations and are surprised at how the website structure does not seem to address the interests of stakeholders. This post is updated on March 9, 2021 with a new image and some additional explanation. We hope will help all businesses improve their website organization to try and speak to each category of stakeholders. This should in turn improve the impact of all websites as we come out of the pandemic.
“Valentine day roses ” -the link between SEO and Google AdWords Ad position
We are about ten days away from Valentine’s day and here is the results page we saw when we searched for “valentine day roses.” We have Super Bowl Sunday coming up this Sunday, so most folks are pretty focused
Think Web page not website for PageRank AdRank and SEO
Think about it,whatever way you arrive at a website – you really arrive at a particular page of a website(see an earlier post Your website does not rank on search engines -your web pages do). Sure, if it is a brand you deal with often (say Amazon or Expedia) – then you just type theContinue reading “Think Web page not website for PageRank AdRank and SEO”
Why build a brand?
All advertising should result in immediate sales is the underlying expectation. The expectation is unrealistic and we try to explain why building a brand is important with these examples.
Customer knowledge and stage of sales funnel for complex solutions
Complex solutions and offerings are by definition well..complex…. and difficult to market.To us complex solutions are those that are difficult to explain in less than 2 minutes to a qualified prospect. Complex solutions also tend to be new to the market and sometimes new to the world. Sometimes complex solutions involve integrating several existing productsContinue reading “Customer knowledge and stage of sales funnel for complex solutions”