Landing Pages for SEO vs Landing Pages for Advertising

Your web visitor could be a prospective customer looking for your solution or an existing customer looking for customer service. Your customer can get to your web-page or landing page in two ways a) through your content based SEO or b) Paid advertising (like Google AdWords, Email marketing).

If they haven’t Googled about the problem you solve …

You are making sales calls and some customers are unresponsive even after initial conversations. It is quite possible that these people do  not have the problem that your business solves. They haven’t yet Googled about the problem you solve! For people are looking for solutions to their problems and all businesses exist to solve customerContinue reading “If they haven’t Googled about the problem you solve …”

Trump Effect: Five reasons why CEO’s will become more involved in Marketing and Supply Chain

The Trump (@realDonaldTrump) effect in Marketing and Supply Chain is that CEO’s worldwide will take more interest in the operational decisions in marketing and supply chain. While Chief Marketing Officers (CMO’s) being rainmakers have more visibility in organizations, the supply chain folks tend to be sidelined. The CSO (Chief Supply Officer/Head of Procurement/Purchasing) typically reportsContinue reading “Trump Effect: Five reasons why CEO’s will become more involved in Marketing and Supply Chain”

Why web advertising for e-Commerce is different from Brand Building

It’s useful to think about paid web advertising (eg.Google AdWords, Facebook advertising) as Brand Building vs. e-Commerce.

[ Note: This post was originally published on December 7, 2016. Due to the great interest of our dear readers the post is updated as of February 27, 2021.}

To recap the sales funnel is seen as Awareness, Consideration, Conversion in Google Search Advertising. The sales funnel before Internet was also known as the AIDA funnel. For simplicity, it’s good to think of the sales funnel as a three stage funnel of awareness,consideration and conversion. See how this three stage funnel is really quite similar to the four stage AIDA funnel and the buyer’s journey.

Don’t have a mobile website? Why the new iPhone7 should make you worry

The iPhone 7 launched yesterday. The biggest buzz is about the wireless headphones and the removal of the headphone jack.One more urgent reason to make your website mobile friendly. (plug your website URL to the Google Mobile Friendly Test tool to see if you are already mobile friendly). But first more about the iPhone 7Continue reading “Don’t have a mobile website? Why the new iPhone7 should make you worry”

Why consumer marketers always do field visits- and digital marketers should too

If you noticed, all consumer marketers do market field visits-all the time. Let’s say that a CMO or a marketer turned CEO is in town for a board meeting. You’ll find that CMO making the rounds of retailers and distributors. This after getting all those market research and insights syndicated reports. These reports break downContinue reading “Why consumer marketers always do field visits- and digital marketers should too”

Are they looking for an answer to a problem, a specific service or your business?

Business owners tend to be fighting so many battles that they don’t seem to have the bandwidth to figure out  how their customers find them. Here is a simple way to visualize how your customers think, when they Google something related to your business: They have a problem: The problem might be simple like lookingContinue reading “Are they looking for an answer to a problem, a specific service or your business?”

Five tips for screening sales leads for high value products and services

You start a Google AdWords campaign and you start getting leads. Lots of leads. But as you start talking with the leads they don’t seem to pan out. Worse, down the line after signing up many of the customers are really unhappy with the customer experience and tell their friends, post on social media and do great damage to your brand. Your brand that you built literally brick by brick or byte by byte- if you are a digital only brand.

3 questions to ask and decide how much to spend on Google AdWords

Our readers ask How much do I spend on Google AdWords? An earlier post provided the strategy answer and this post presents three questions to ask for coming to a better decision. Here are the questions to ask: What were your inquiries before AdWords? Before AdWords you were getting inquiries. These inquiries could be fromContinue reading “3 questions to ask and decide how much to spend on Google AdWords”

7 Questions for your Business Model

“A business model is the manner in which you provide value to your customer that is paid for (by whom – is considered in the questions below). You cover your costs and make a profit on a sustainable basis.”

If you are a small business, you rarely think of your business as having a business model. But it does. It does because the moment you have a single paying customer, she is paying for the value you create. It is another matter, if your business makes a profit consistently over the long term. Sustainable profit is why it is important to understand the business model concept.Here is a definition based on the highly cited article by David Teece.

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