It was in the 1990's that IMC started getting popular in marketing. The Internet was just getting started and social media was in the distant horizon.By the early 2000's organizations particularly in consumer products started figuring out IMC between their packaging,billboards,TV ads,magazine and newspaper ads and Point of Sale materials. The time has now comeContinue reading “Integrating web marketing to Integrated Marketing Communications (IMC)”
Category Archives: Branding Strategy
Website Re-Design: do not remove old content if you want your audience to find you
All manner of organizations seem to get tired of the look and feel of their advertising and communication material. Consequently billions are spent worldwide on re-launch, re-branding, re-design just because the audience is "supposed" to have got tired of the "old" design. If you notice only the biggest brands (like Coca Cola and McDonald's )Continue reading “Website Re-Design: do not remove old content if you want your audience to find you”
“Unexpected” is why the Justin Beiber Macy’s commercial is so successful
If you have seen Justin Beiber concerts on TV (NBC at least twice recently as one can remember) you wonder why the teenage fans seem to get so hysterical with the girls screaming loudly. In fact the "I can't understand this" look is obvious on the anchor's faces as they are with Beiber on theContinue reading ““Unexpected” is why the Justin Beiber Macy’s commercial is so successful”
Google does not judge you : the “MahaMac Gandhi” query
The awesome power of Google and the other search engines in not merely in showing you some answer for whatever might be your question but the total "non-judgemental" nature of the Internet search experience. Ask anything, for example, the"MahaMac Gandhi" query that attracted one creative searcher to this blog. I guess this blog is fairlyContinue reading “Google does not judge you : the “MahaMac Gandhi” query”