The IBM-CMO Study of 2011 is a pretty large scale study of 1700 CMO (Chief Marketing Officers) in 19 industries and 64 countries. Here are four headlines of the study that re-iterate some of this blog's earlier posts: 1. There is a deluge of data– strikingly 90% of all data in the world was generatedContinue reading “IBM-CMO Study 2011: Big Data,Social Media,multiple channels and changing demographics”
Category Archives: Branding Strategy
Why do organizations find it so hard to update websites?
Ask small or large organizations- for profit, non-profit or government ones – and top managers will admit that their website could be better in both content and looks. Understanding why organizations find it so hard to update websites is useful. Here are five thoughts: "Bricks" organization legacy: Remember that any business that existed before 2000Continue reading “Why do organizations find it so hard to update websites?”
Diamond Foods: Pringles fiasco- a farmer co-operative supply chain implodes as corporation
When Diamond Foods announced its plans to acquire Pringles from P&G it seemed like a great move to this blog. So it comes as quite a shock that the deal is off and Kellogg's is acquiring Pringles , trying to expand its snacking line for salted foods in emerging markets as P&G , the PringlesContinue reading “Diamond Foods: Pringles fiasco- a farmer co-operative supply chain implodes as corporation”
How and why “content is king” in search marketing: look at Google Scholar
Unless you have gone through an excruciating Graduate thesis process including a Ph.D. -in any field -and have tried to publish scholarly stuff- it's hard to "get" how and why content is king. Frankly, only recently has this blogger really started figuring out how and why content is king. The parallel probably has its seedsContinue reading “How and why “content is king” in search marketing: look at Google Scholar”
At 3.5 Million $ each: How many Super Bowl 2012 Ads will go viral?
At about 3.5 Million Dollars each the Super Bowl 2012 Ads do sound expensive. many advertisers have released their ads ahead on the web and here is a partial list of Super Bowl 2012 TV Ads. The question is how many of these will go viral? With three days to go for the Super BowlContinue reading “At 3.5 Million $ each: How many Super Bowl 2012 Ads will go viral?”
Two Years after Super Bowl 2010 Old Spice Ad: P&G reduces TV ups Digital Marketing
Marketers worldwide revere P&G simply because many of the old world marketing concepts like “Brand Management” was invented by P&G. If it took 2 years for P&G to come out and say clearly that digital marketing needs more emphasis – I guess no other organization needs to feel defensive for their slow action on digital and social media marketing !
AT&T wireless improves service quality 25% – but still considered “neutral” carrier
AT&T wireless got poor consumer satisfaction ratings from Consumer Reports and was not allowed to buy T-Mobile as Government regulators and the public were skeptical. Well the good news is that AT&T dropped call rates have improved by 25%. This is a massive improvement – and yet the customer perception ratings have gotten to only"neutral.Continue reading “AT&T wireless improves service quality 25% – but still considered “neutral” carrier”
Kodak bankruptcy: when digital technology overtakes brilliant marketing
It was just a few years ago that you dropped off your Kodak film roll at Walmart or numerous Kodak processors and they would have prints ready for you with the negatives. With the Kodak bankruptcy news one is not entirely sure whether Walmart photo centers offer film processing at all today! The website doesContinue reading “Kodak bankruptcy: when digital technology overtakes brilliant marketing”
Starbucks:raises prices promotes “Create jobs for USA”
What is the price of a small (called tall for that upbeat feel) Starbucks regular coffee ? Well, the Pike Place Roast does does come under $1.60 but it doesn't matter as most people order something much grander and spent over $6 on average per visit in 2008. Starbucks re-organized under founder Howard Schultz andContinue reading “Starbucks:raises prices promotes “Create jobs for USA””
Nike Air Jordan frenzy,Payroll Tax deal and the iPhone 4S Santa’s Christmas assistant Siri: is the economy turning around?
The 1Billion $ + Air Jordan brand of Nike shoes had frenzied crowds buying the Black and White Jordans that went on sale at mid-night Thursday. People lined up in thousands all over the US and needed police protection as they walked back to the parking lot with the $180 shoes. Many were put upContinue reading “Nike Air Jordan frenzy,Payroll Tax deal and the iPhone 4S Santa’s Christmas assistant Siri: is the economy turning around?”