From Strategy to Execution via Website: the Power of Web Analytics

As Web Analytics evolves (see earlier post) the possibility of organizations to map website—>organizational structure—> strategy —-> to execution via website analytics is an enormous opportunity. And this applies to the mission of the organization, its functions including Marketing, Investor Relations, Supplier Relations to Employee Relations. Here is how: Websites are becoming better with moreContinue reading “From Strategy to Execution via Website: the Power of Web Analytics”

Innovation: Product Innovation Charter (PIC) helps prevent scope creep in technology and market

A Product Innovation Charter (PIC) can help prevent scope creep for both the technology and market dimensions. The PIC is supposed to have guidance from top management to the innovation team about the market focus and the technology focus that the multi-disciplinary team should try to maintain. Here is how both these focus points are derived:

No change in the ecosystem : why losers win in contested corporate mergers

When corporate mergers are contested i.e. there are two competing suitors for a target company and there is a bidding war, the loser actually wins says recent research according to Stephen Gandel in CNN Money. That's because the bidder organization that lost did not have to deal with making the merger work, the execution challengeContinue reading “No change in the ecosystem : why losers win in contested corporate mergers”

Pfizer Nutrition acquired by Nestle: Baby food for emerging markets

Nestle has reached an agreement to acquire the Pfizer Nutrition business for $11.85 Billion. A big focus of the merged enterprise will be serving emerging markets in Asia,Latin America and Africa where baby birth rates are not declining as in the developed world. Dual earner families want the best for their infants and the PfizerContinue reading “Pfizer Nutrition acquired by Nestle: Baby food for emerging markets”

Diamond Foods: Pringles fiasco- a farmer co-operative supply chain implodes as corporation

When Diamond Foods announced its plans to acquire Pringles from P&G it seemed like a great move to this blog. So it comes as quite a shock that the deal is off and Kellogg's is acquiring Pringles , trying to expand its snacking line for salted foods in emerging markets as  P&G , the PringlesContinue reading “Diamond Foods: Pringles fiasco- a farmer co-operative supply chain implodes as corporation”

AT&T and T-Mobile merger off: when upstream supply chain consolidation alarms consumers

Supply chain consolidation is a huge mantra in supply management. When you consolidate supplies with fewer suppliers, things become easier to manage . And this is exactly what At&T was trying to do by buying up T-Mobile so that all that wireless bandwidth became available to feed the zooming demand for wireless data via mobileContinue reading “AT&T and T-Mobile merger off: when upstream supply chain consolidation alarms consumers”

Internet search is serious stuff:why Google Flight Search will be a great travel distributor

When you are searching on the Internet,for anything, you are in a serious mood. In advertising and psychology theory this is called the central route to persuasion part of the Elaboration Likelihood Model. You are thinking much more about whatever you are searching compared to watching an Ad on TV, which does'nt get you toContinue reading “Internet search is serious stuff:why Google Flight Search will be a great travel distributor”

America Invents Act 2011 to become law next week: how it might create jobs

President Obama's  jobs speech of Thursday signalled the massive reform of US patent law to spur innovation and jobs. It's intriguing  that lots of main stream media is criticizing the law given that it was passed in a bipartisan fashion (for a change 89 for and 9 against in the Senate). The mere fact ofContinue reading “America Invents Act 2011 to become law next week: how it might create jobs”

Just stopping AT&T and the T-Mobile merger is not enough-US cell phone industry needs to change and become an engine of economic growth

The US cell phone needs to change and become an engine of economic growth. Merely stopping AT&T and the T-Mobile merger is not enough. The industry needs total overhaul and I am saying this from a recent visit to India where the cell phone is changing the economy as the motor car changed the economyContinue reading “Just stopping AT&T and the T-Mobile merger is not enough-US cell phone industry needs to change and become an engine of economic growth”

Google Motorola and the Android partners : should you acquire an upstream customer?

Since Google offers the Android operating system free to cell phone makers like Samsung and LG there is much debate on whether cell phone makers who use Android will start feeling sidelined. Apparently the cell phone makers using Android were given a heads up on the acquisition of Motorola and everyone congratulated Google and atContinue reading “Google Motorola and the Android partners : should you acquire an upstream customer?”