The Connecticut shootings have been heartbreaking. The question on everyone's minds is why and how to avoid recurrences. Having recently visited Philadelphia, one wonders about the Second Amendment times of Thomas Jefferson in 1791. Could the Connecticut shootings have happened in the 1790's? Probably not, if you consider the technology factor: While schools existed, schoolsContinue reading “Could the Connecticut shootings have happened in 1790’s? The technology factor”
Author Archives: StratoServe
Sustainable Employment needs a re-think on how we value services
Consider that the world population reached 1 Billion not so long ago in 1804 and is currently over 7 Billion and is expected to rise and stabilize at 10 billion by 2050. Sustainable employment for all these people needs a re-think of how we value services. The problem is acute in Asia with about 60%Continue reading “Sustainable Employment needs a re-think on how we value services”
London Eye has an innovative business model
The London Eye has an innovative business model. It is the giant Ferris wheel that every London tourist must have heard about and you might remember from the 2012 Olympics closing. You will very likely hear of it , if you are a transit passenger with limited time for a London tour. The Ferris wheelContinue reading “London Eye has an innovative business model”
US Economy grows 2 % while online sales grows ten times at 20% Thanksgiving weekend
The US Economy growth rate at 1.6% -2% is in marked contrast to the average 20% growth rate of online sales since Thanksgiving, Black Friday and Cyber Monday today according to IBM. Black Friday when US retailers turn from the red (negative or losses) to positive (black or profits) was remarkable this year for onlineContinue reading “US Economy grows 2 % while online sales grows ten times at 20% Thanksgiving weekend”
Twinkies consumer interest zooms:Hostess Brands and Bakery Union ready for mediation
//www.google.com/trends/embed.js?hl=en-US&q=Twinkies&content=1&cid=TIMESERIES_GRAPH_0&export=5&w=500&h=330 Just looking at this graph for Twinkies from Google search trends, would make any marketer envious and ask- why not my brand? The 82 year old bakery company Hostess Brands had filed for bankruptcy and with failure of negotiations with the Union had decided to close and sell its assets and brands including WonderContinue reading “Twinkies consumer interest zooms:Hostess Brands and Bakery Union ready for mediation”
Dealing with your Big Data: start by framing your problem as a question for the data
Organizations large and small are deluged with data and there is this search for "Turning Data into Dollars"as Peter Guber puts it. There is data from your existing customer transactions and CRM, there is a lot of data from you manufacturing and supply chain, your share price and financial data and you have not evenContinue reading “Dealing with your Big Data: start by framing your problem as a question for the data”
Papa John $250 million lawsuit for mobile text ads: how search advertising is different
Papa John is facing a $250 million lawsuit for sending half a million text messages to customers in early 2010 – search marketing would have eliminated this problem. But first, more about the Papa John matter. Text message recipients maintain that they got 16-17 text messages a day, including in the middle of the nightContinue reading “Papa John $250 million lawsuit for mobile text ads: how search advertising is different”
Obama win: big data plus local insight about how people and technology actually work
The Obama win is being hailed as a victory for Big Data by Time magazine while Marc Thiessen at Washington Post wonders why the highly competent Romney team with equal if not more high quality analytics resources had 30,000 Republican volunteers in Colorado confused because of glitches in forwarding the https directions to an httpContinue reading “Obama win: big data plus local insight about how people and technology actually work”
Obama re-election not status quo: Dow plunges and why America will avoid the fiscal cliff
Most folks in America did not expect that the Presidential election results would be called yesterday, November 6 by the news channels just after 11 pm US Eastern time. As more results came in, President Obama seems to have won by a landslide, going by electoral votes. The re-election of President Obama, a Republican majorityContinue reading “Obama re-election not status quo: Dow plunges and why America will avoid the fiscal cliff”
Perfecting your “ground game” in marketing- learning from US Elections
As the US Presidential elections arrive tomorrow (finally) political pundits are unwilling to say which candidate will win as the polls of likely voters are so close. Nevertheless, it does seem that both Democrats and Republicans are going all out tomorrow for what is called the "ground game" or "get out the vote" effort. WhateverContinue reading “Perfecting your “ground game” in marketing- learning from US Elections”