Organizations face B2B buying challenges that are very different from what a consumer grapples with when buying something for personal consumption. Thus, when you get replacement tires for your car you consider factors like brand name, price, installation service, free rotations/balancing, warranty etc.. For those consumers who have the expertise and tools to replace tires,Continue reading “How is B2B different from B2C marketing? The New Task opportunity”
Author Archives: StratoServe
Avoiding Gatekeepers in the B2B Buying Center via Internet Search Marketing
The concept of Buying Center in B-to-B marketing involves reaching the different members of the Buying Center crossing the “gatekeeper” .
Have you ever called a “Decider” a CxO like the VP of Manufacturing if you are trying to sell equipment or called the CIO if you are trying to sell enterprise software? If you have, the Secretary ( Assistant or Admin in the US) would pick up the phone. And here is how the conversation would go:
Why does physical service lag behind online service?
Online service that precedes physical service seems to be always better. OK Amazon.com is an exception which is able to physically deliver to a consumers' delight. There are numerous examples of this "sure to disappoint the consumer" situation. A recent example from a top hotel that sends you an email asking you to check-in onlineContinue reading “Why does physical service lag behind online service?”
Knowledge Economy: Connecticut snow removal to Boeing 787 batteries
Southern Connecticut has been hammered by the Blizzard of 2013 and the last weekend has been spent at home at the request of the Connecticut Governor Dannel Malloy because the roads need to be without any vehicles to help snow removal by trucks. A friend in Hamden, Connecticut reports that his neighbors on both sidesContinue reading “Knowledge Economy: Connecticut snow removal to Boeing 787 batteries”
USPS Saturday closing: Opportunity for Direct Mail and Deliveries?
US Post announced today that it would stop delivery on Saturdays from August 5, 2013. Only about 12,400 people decided to vote on the CNN Poll after 12 hours of
the story and of them 69% claim that they would not miss Saturday
delivery. Those (31%) who would miss Saturday delivery include folks like this
blogger who receive “Time” magazine on Saturdays. Agreed the
Super Bowl Advertising for brand awareness and Search Advertising for conversion
Just as the 2013 Super Bowl gets underway Digiday has the intriguing possibilities of spending the $4 million for a 30 second Super Bowl spot on different types of display advertising. An interesting possibility is to plaster YouTube with a banner for 8 days ( each day estimated at $ 0.5 Million X 8= $Continue reading “Super Bowl Advertising for brand awareness and Search Advertising for conversion”
Getting Boeing 787 Dreamliner airborne should be US national priority
Getting the Boeing 787 Dreamliner airborne should be US national priority next week. Its eight days since the Dreamliner was grounded by the US-FAA (see timeline here). Japan, India and European air safety regulators have similarly grounded the aircraft and there is no timetable to put it back up, as of yesterday. And Poland mayContinue reading “Getting Boeing 787 Dreamliner airborne should be US national priority”
Google crosses $50 B: majority revenue from overseas in a flat world and geotargeting
Tonight Google crossed the $50B mark, and co-founder Larry Page said "not a bad achievement in just a decade and a half." The majority of Google revenues (54%) come from overseas and its interesting that Internet users as a percentage of the population is still very low in the developing world. Bangladesh has only 5Continue reading “Google crosses $50 B: majority revenue from overseas in a flat world and geotargeting”
Of 2013 resolutions: being outward oriented towards those you serve
This post is inspired by an Indian music radio station that was assuring its listeners that 2013 is "two thousand tera" (tera is yours in Hindi and also means thirteen– thus two thousand tera). All music to be played in 2013 was going to be what listeners wanted and liked- the announcer said as the NewContinue reading “Of 2013 resolutions: being outward oriented towards those you serve”
Multi-country globalization in 2013
In India over the holidays, I found that globalization at the multi-country level to be rising and thriving-like never before. This blog post as we ring in the New Year 2013. First two somber incidents and public reactions: The Delhi rape has outraged the Indian public with multiple protests and huge pressure on the IndianContinue reading “Multi-country globalization in 2013”