Imagine the New York subways with 300-400 million gallons of water after Hurricane Sandy. Well, the US Army Core of Engineers "Unwatering" team are at New York and expect to get all this water out in a matter of days pumping through about a mile of subway at a time. The Unwatering team gets itsContinue reading ““Unwatering” New York subway tunnels within days: US Army Core of Engineers”
Author Archives: StratoServe
First time since the Great Blizzard of 1888, NYSE closes for two days for Hurricane Sandy
Hurricane Sandy has caused more destruction than imagined with thousands without power across the region, flooding of the New York subway, at least 40 deaths, 3 feet of snow in West Virginia and the NYSE closed for two days. The NYSE has been closed for two days due to weather for the first time since 1888Continue reading “First time since the Great Blizzard of 1888, NYSE closes for two days for Hurricane Sandy”
Hurricane Sandy: what can businesses really do?
Hurricane Sandy is arriving today at the East Coast of the US and is being hailed as a "Super Storm." Hurricanes are a rarity in the East Coast and local and State Governments, private and public organizations are pulling out all the stops to keep people safe. Businesses have to wonder what they can doContinue reading “Hurricane Sandy: what can businesses really do?”
B2B marketing opportunity appears when the Buying Center members face Buy Task challenges
That B2B marketing opportunity appears when the Buying Center members face Buy Task challenges is a concept that is simple and obvious to the buying firm buying center and strangely only to the more perceptive B2B marketer. Here is how the Buy Task challenge plays out for the Buying Center and spells B2B marketing opportunityContinue reading “B2B marketing opportunity appears when the Buying Center members face Buy Task challenges”
Google Search and the undecided voter in the US Presidential election
Who searches Google? Is the question to ask when we think about the all-important undecided voter, in this US Presidential election. According to Business Insider quoting a study, by Politico and George Washington University, the undecided voter is estimated to be a single Protestant white young women 18-29 years old without a college degree whoContinue reading “Google Search and the undecided voter in the US Presidential election”
Newsweek to close print edition: should you close your bricks business and go all digital?
Newsweek has a print customer base of about 1.5 million;and has decided to go all digital. Should you close your bricks business and go all digital? No,
and here is why from the magazine business that should apply to other
brick/click combo businesses:
[Note: This post is from October 19, 2012 and was updated for formatting and video content on June 4, 2021. The post is of historical interest although several points persist to this day]
Priceless: integrating Mastercard offline purchase data with Google AdWords Search Advertising
Integrating Mastercard offline purchase data with online Google AdWords Search Advertising is well, Priceless ! To the marketer that is. According to the wired.com report, Mastercard is trying to sell aggregate data to marketers for the holidays.The wired.com article wonders about exactly how Mastercard offline purchase data could be useful in online applications and hereContinue reading “Priceless: integrating Mastercard offline purchase data with Google AdWords Search Advertising”
Who is responsible for drafting the Product Innovation Charter (PIC)?
Who is responsible for drafting the Product Innovation Charter (PIC)? Is a question that innovative companies have. Well, the answer is that you must have a person at the CxO level who is the individual charged with developing the PIC. Here are some examples in say a manufacturing context:
Why Early Supplier Involvement (ESI) for innovation is so difficult
Why Early Supplier Involvement (ESI) for innovation is so difficult when it comes to execution is hard to understand. Here are some reasons why this might be happening in your organization:
The Sales Funnel is not a one way funnel -web analytics data now confirms
The Sales Funnel is the holy grail of marketing and ultimately sales and business itself. And now it turns out that the sales funnel is not a one way funnel like funnels are. A funnel has a wide mouth where the liquid is poured in and it comes out from the stem of the funnelContinue reading “The Sales Funnel is not a one way funnel -web analytics data now confirms”