Click-Through-Rate (CTR) in Google AdWords and PPC (pay per click) is like opening a Direct Mail piece, if you think about it. Here is how: Direct Mail involves preparing a mailer that has a letter and some kind of a response form along with a reply envelope. This is what we call "junk mail" andContinue reading “Click-Through-Rate (CTR) in Google AdWords or PPC is like opening a Direct Mail piece”
Author Archives: StratoServe
Pharmaceutical companies outsource innovation to Biotech firms
Pharmaceutical companies have great strengths in the marketing of medicines but tend to outsource the uncertain business of early stage innovation to small Biotech firms. For creativity and radical innovation is difficult to do in very large organizations. There are just too many processes, and many of them are not very clear in the firstContinue reading “Pharmaceutical companies outsource innovation to Biotech firms”
Sustainable Innovations : the Pressure-State-Response (PSR) approach of OECD
It's hard to wrap your mind around the concept of sustainable innovation and the Pressure-State-Response (PSR) of the OECD is a nice way to think about it. So what is sustainability? Well, it is how you use the earth's resources and what you will leave your grand and great grandchildren! Sounds simple and rhetorical butContinue reading “Sustainable Innovations : the Pressure-State-Response (PSR) approach of OECD”
2008 Radio Shack YouTube Video predicted CEO change today
The 2008 Radio Shack YouTube video alongside has an eerie feeling today as the CEO stepped down. It was somewhat sad to see that CEO James Gooch is stepping down after a mere 16 months. The stock price has declined 80% since May 2011, when Gooch took over. Sadness given that Radio Shack had that nostalgia feelingContinue reading “2008 Radio Shack YouTube Video predicted CEO change today”
Staples to grow 10 Billion $ online retail and cut 15% retail floor space but needs to re-think business model
One does not realize that Staples has a $10 billion online retail presence and is considered by some to be second only to Amazon.com, according to the Wall Street Journal. Now Staples understands that they need to save by cutting down 15% of the retail floor space that includes 15 stores in the US, relocateContinue reading “Staples to grow 10 Billion $ online retail and cut 15% retail floor space but needs to re-think business model”
Unsustainable Food Packaging Innovation: Shrink wrapped peeled bananas
When Billa Supermarkets in Austria decided to unpeel bananas and shrink wrap them there was enough consumer outrage against the German owned Billa supermarket to withdraw the unsustainable food packaging innovation. It also turns out the Billa Supermarkets call themselves environmentally conscious and the unpeeled bananas became a matter for Facebook protest right on theContinue reading “Unsustainable Food Packaging Innovation: Shrink wrapped peeled bananas”
The Changing Buying Center: marketing disposable catheters to wheelchair patients
Understanding the changing buying center is a challenge for both B2B marketers and scholars. Spekman and Thomas (2011) page 16, offer the example of disposable catheter marketing to wheelchair patients who might have a very large lifetime purchase amount and several thousand dollars worth buy every year. In the past,marketers defined doctors,nurses, the urology department,Continue reading “The Changing Buying Center: marketing disposable catheters to wheelchair patients”
“The Social Revolution is a Trust Revolution”- says Marc Benioff of Salesforce.com
“The Social Revolution is a Trust Revolution”- says Marc Benioff of Salesforce.com and in the video from the tenth Dreamforce conference, Men’s Wearhouse CEO George Zimmer seems to agree and say… I guarantee it! [Note: This post is from September 19,2012 with a video segment from the Salesforce Dream Conference, 2012 -Updated March 24, 2021]
Sustainable innovation in the supply chain: over 2 kilos of trash/person/day
According to the EPA in 2010 each person in the US put out Municipal Solid Waste (MSW)- popularly known as garbage/trash equal to 4.43 lb or over 2 kilos per day. If you look at the number of garbage cans on the weekly trash collection days- you know that the number has not decreased andContinue reading “Sustainable innovation in the supply chain: over 2 kilos of trash/person/day”
Supply Chain rationalization means fewer jobs in small businesses
At a recent conference an entrepreneur at the $25 million sales level mentioned that all the bigger organizations preferred to deal with $100 million level firms for purposes of supply chain rationalization. Quite understandable, but this does affect employment in US small businesses. Let's see how: Supply (procurement) managers buy goods and services that mustContinue reading “Supply Chain rationalization means fewer jobs in small businesses”