The 2009 Hyundai Assurance Program is a great illustration of reducing risk perceptions even in B2C (Business to Consumer) situations. Keep in mind that the Kraljic model was originally developed to understand B2B (Business to Business) buying behavior. Kind of like relationship marketing that B2B marketers always practiced and B2C marketers have enthusiastically adopted – more as technology allowed easy availability of CRM (Customer Relationship Management) and SFA (Sales Force Automation).
Author Archives: StratoServe
Sticking to your mission statement and setting up execution routines
Organizations of all types seem to be muddling through because of an inability of two purposes of management (a) Defining your mission and (b) Set up execution routines and people; that deliver that mission.
Outsourceability : an example from the US doctor’s office
Since the recession-outsourcing and outsourceability- a taboo topic is now being discussed much more openly in America. Most people agree that if your job can be outsourced to a cheaper location or to technology – it will be outsourced. Thus young people, mid and late career folks are all thinking again about outsourcing and itsContinue reading “Outsourceability : an example from the US doctor’s office”
Google to reduce organic search rankings for copyright violators:understanding traditional and Google AdWords revenue models
Organic search on Google is just great and that is the reason the search engine is so popular. According to a blog post by Amit Singhal SVP Engineering at Google there are 200 criteria that the Google ranking algorithm considers before ranking a particular website against a query. The copyright violator websites will be rankedContinue reading “Google to reduce organic search rankings for copyright violators:understanding traditional and Google AdWords revenue models”
What are the quantitative goals of innovation in your Product Innovation Charter (PIC)?
It is important to articulate your organization’s goals of innovation in your Product Innovation Charter (PIC). Your goals can be both quantitative and qualitative and they need to clearly stated so that the innovation team has a way of evaluating their own progress. And you ( the CxO) have a clear way of evaluating ideas that are presented.
Online video gaming becoming free as digital content doesn’t need the gym business model
The gym business model requires a monthly membership fee because there are only so many treadmills and ellipticals. Online video gaming followed the gym model to huge success but things are slowing down because someone who plays multi-player online (MMO) games can really engage in a couple of games and paying a fixed $15 aContinue reading “Online video gaming becoming free as digital content doesn’t need the gym business model”
Content In-page Analytics in Google Analytics helps understand your sales funnel
Google Analytics has a tab under "Content" called " In-Page Analytics " which is a quick and ready way to look at how your sales funnel is doing. Let's understand with an example of a company that has four types of products categorized as A,B,C and D. You know that the final sales contributions are:Continue reading “Content In-page Analytics in Google Analytics helps understand your sales funnel”
Focus on leading indicators is critical to organizational results
Leading indicators are those things that change in the economy before the economy itself changes. The stock market is supposed to decline ahead of the economy's decline and also improve before the economy does. But the trick in organizational results and brilliant execution is to be able to correctly identify leading indicators that managers canContinue reading “Focus on leading indicators is critical to organizational results”
Product Innovation Charters must define market by needs and value and not your product
Product Innovation Charters (PIC’s), still tend to be defined around whatever industry or product the organization operates in. Thus, if you make cars and are trying to innovate to the next model your entire focus on building up the PIC is based on the existing car and its technical specs like mileage,technology, space,speed and so on. By just staying with this “internal” focus innovators make a big mistake.
NASA Curiosity lands on Mars and creates high tech US jobs
NASA's Curiosity Mars Rover landed on Mars today and started sending back photos to great celebration at NASA, the US and across the world. Particularly encouraging is the news that much of the leading technology was developed and supplied by US suppliers. Here are some innovators that need congratulations apart from the NASA team andContinue reading “NASA Curiosity lands on Mars and creates high tech US jobs”