Global IT spending is to reach $3.6 trillion in 2012 up from $3.5 trillion in 2011 according to Gartner that is about a 2.86% growth. Here are some things to consider in these numbers: Cloud means Internet : Following the previous post about what jobs cannot be outsourced from the USA, the cloud means thatContinue reading “The Internet Cloud and Telecom angle: Global IT spending to reach $3.6 trillion”
Author Archives: StratoServe
What jobs are not outsourceable in the US? Going global in Agriculture,Manufacturing and Services
What jobs are not outsourceable in the US will be a question on top of mind as the Presidential election campaigns gather steam.This as globalization and technology moves forward at an ever faster pace. A useful way to think about the challenge for young and mid-career Americans is as follows: Agriculture: Only a tiny 0.7%Continue reading “What jobs are not outsourceable in the US? Going global in Agriculture,Manufacturing and Services”
Aircraft Marketing:understanding supply chains and global job creation
Aircraft marketing requires an understanding of global supply chains and global job creation and Ray Conner of Boeing is right when he says that buyers do not care where the product is made. This in response to the general jubilation among competitor Airbus folks at opening up a plant in Mobile Alabama that will createContinue reading “Aircraft Marketing:understanding supply chains and global job creation”
The Smiley Curve of Innovation-celebrating the American spirit 4th of July
This is the July 4th weekend in America and celebrations are underway – and it's a great time to think about the Smiley Curve of Innovation. The Smiley Curve came to my attention reading Fareed Zakaria's great book "The Post-American World," and here are some thoughts on "The Smiley Curve of Innovation " this AmericanContinue reading “The Smiley Curve of Innovation-celebrating the American spirit 4th of July”
GlaxoSmithKline 3B$ fine – balancing innovation and ethical marketing
GlaxoSmithKline is to pay a 3B$ fine, the largest ever for healthcare fraud in the US. In the past, numerous big pharma companies including Abbott, Pfizer have been fined and this is something the industry seems accustomed to. It’s important to understand why pharma marketing becomes unethical, if the unethical sales practices are to stopContinue reading “GlaxoSmithKline 3B$ fine – balancing innovation and ethical marketing”
Keeping professional contacts updated needs one more step : Tweets no longer automatic to LinkedIn contacts
Keeping professional contacts updated needs one more step as Tweets are no longer automatic to LinkedIn contacts .You need to specifically share blog posts,Tweets or any other material through the LinkedIn share option. So till Friday June 29, the distribution channel was Blog Post—>Twitter—> LinkedIn. Now it is Blog Post—>Twitter. It was just after aContinue reading “Keeping professional contacts updated needs one more step : Tweets no longer automatic to LinkedIn contacts”
Innovation needed: Healthcare Exchanges that make people want to buy
The Affordable Care Act (also Healthcare Reform, Obamacare) was upheld yesterday by the US Supreme Court and now the focus for the Insurance Industry, States, Federal Government and the Healthcare supply chain should be to make it all work. Easier said than done if you see the enormous material that exists on the FAQ pagesContinue reading “Innovation needed: Healthcare Exchanges that make people want to buy”
Innovation: finding Lead Users from the Internet using forums,blogs and social media
One of the neatest innovation sources is the concept of “Lead User” introduced by Eric von Hippel of MIT in 1986. Finding Lead Users on the Internet using forums,blogs and social media is a great possibility , but first about the concept of lead users.
Why and how does Orbitz steer Mac users to upscale hotel rooms?
Orbitz the travel website is being criticized for segmenting the market between those who arrive at their website via Macs compared to PC's. The question is why and how does Orbitz do so? But first the marketing logic of "why" for this segmentation. The Mac user is distinctly different from the PC user in thatContinue reading “Why and how does Orbitz steer Mac users to upscale hotel rooms?”
How does your off-line marketing and sales fit in with your digital marketing?
CEO's and CMO's are trying to figure out how to integrate their off-line marketing and sales with their digital marketing efforts. Since digital marketing gets too techie/nerdy the creative right brained folks in marketing,sales and advertising seem to avoid getting into the possibilities that digital marketing and web analytics offers. By doing so the moreContinue reading “How does your off-line marketing and sales fit in with your digital marketing?”