The Internet is affecting business in numerous ways and in B2B buying it is affecting the Buying Center as well. The Buying Center is one of the most critical B2B concepts in that it is never a single buyer who can unilaterally decide to buy a new product or service from a new vendor. InContinue reading “The Internet and Buying Center: are you making product information easy to share?”
Author Archives: StratoServe
How the Internet affects business: top of the sales funnel and an instant reference- “value” check
Most organizations that are not pure-play internet (like Amazon.com) do not seem fully understand how the Internet affects their business. The top of the sales funnel and an instant reference- “value” check are two ways the internet affects your business: Internet can fill top of the sales funnel: And this can be huge. Between searchContinue reading “How the Internet affects business: top of the sales funnel and an instant reference- “value” check”
Innovation and US jobs: two types of opportunity- of iPhones and frozen yogurt
Given the substantial interest in previous posts about how innovation creates jobs here are some more thoughts on exactly how these jobs can happen. But first about innovation which is at its most basic level is: doing something new. The newness can be huge like when the iPhone was introduced or can be just openingContinue reading “Innovation and US jobs: two types of opportunity- of iPhones and frozen yogurt”
When Leverage becomes Bottleneck items in the Kraljic Risk-Value Matrix: don’t forget the service
The Kraljic Risk-Value Matrix is a great way of thinking about the B2B buying (i.e. supply management, procurement) and B2B marketing process. And its really important to remember to remember the service elements of the both leverage and bottleneck items.Why? Because the Kraljic model came about at a time where manufacturing and products was allContinue reading “When Leverage becomes Bottleneck items in the Kraljic Risk-Value Matrix: don’t forget the service”
Best Buy turnaround: CEO Hubert Joly is managing supplier relations and understanding store psychology
The news report that Best Buy CEO Hubert Joly will be working as a salesperson in a Minnesota Best Buy is great news just ahead of the holiday season as is the idea of managing supplier relations for competitive offerings. For Best Buy is in serious trouble with declining same store sales in eight ofContinue reading “Best Buy turnaround: CEO Hubert Joly is managing supplier relations and understanding store psychology”
Qualitative Goals in the Product Innovation Charter (PIC) are vital
Qualitative Goals in the Product Innovation Charter (PIC) are vital and more important than quantitative goals in the PIC.
Product deletion decisions: Lexmark quits Inkjet business
Product deletion decisions are tough calls to make for CEO's but Lexmark CEO Paul Rooke had to do exactly that with the Lexmark inkjet business. Lexington, Kentucky will lose 550 jobs and global job losses will be 1700 including workers in their Philippines plant. Lexmark will also sell 1000 inkjet related patents. The Lexmark shareContinue reading “Product deletion decisions: Lexmark quits Inkjet business”
Apple vs Samsung: the link between innovation,intellectual property and US jobs
Innovation is hard, it needs fanatical dedication and focused innovators like Steve Jobs to come up with blockbuster product ideas like the iPad and iPhone. And although there was one Steve Jobs, he inspired thousands if not millions to try their own stuff. Capturing value from your innovation efforts depends on protection of intellectual propertyContinue reading “Apple vs Samsung: the link between innovation,intellectual property and US jobs”
Campbell’s Soup focuses on millennials with Moroccan Style Chicken Soup
Sounds like Chicken Soup for the soul– but this time the 140 year old Campbell's Soup is trying to reach millennials for whom mere Chicken Soup is not enough. Leading the transformation at Campbell Soup is CEO, Denise Morrisson who had spoken at the Yale Conference last year. Millennials (Gen Y) are far more openContinue reading “Campbell’s Soup focuses on millennials with Moroccan Style Chicken Soup”
Paypal mobile payments for McDonald’s France can open up vast Indian retail opportunities
Paypal is testing mobile app payments for McDonald's in 30 restaurants in France. If it works, then there might be a roll-out to over 30,000 McDonald's worldwide. The number 30,000 sounded really small so here is a reality check. How many Starbucks are there in the world? Under 17,000 worldwide ,or just over half theContinue reading “Paypal mobile payments for McDonald’s France can open up vast Indian retail opportunities”