“The Social Revolution is a Trust Revolution”- says Marc Benioff of Salesforce.com and in the video from the tenth Dreamforce conference, Men’s Wearhouse CEO George Zimmer seems to agree and say… I guarantee it! [Note: This post is from September 19,2012 with a video segment from the Salesforce Dream Conference, 2012 -Updated March 24, 2021]
Category Archives: Social Media
The Internet and Buying Center: are you making product information easy to share?
The Internet is affecting business in numerous ways and in B2B buying it is affecting the Buying Center as well. The Buying Center is one of the most critical B2B concepts in that it is never a single buyer who can unilaterally decide to buy a new product or service from a new vendor. InContinue reading “The Internet and Buying Center: are you making product information easy to share?”
Product Innovation Charters must define market by needs and value and not your product
Product Innovation Charters (PIC’s), still tend to be defined around whatever industry or product the organization operates in. Thus, if you make cars and are trying to innovate to the next model your entire focus on building up the PIC is based on the existing car and its technical specs like mileage,technology, space,speed and so on. By just staying with this “internal” focus innovators make a big mistake.
The Smiley Curve of Innovation-celebrating the American spirit 4th of July
This is the July 4th weekend in America and celebrations are underway – and it's a great time to think about the Smiley Curve of Innovation. The Smiley Curve came to my attention reading Fareed Zakaria's great book "The Post-American World," and here are some thoughts on "The Smiley Curve of Innovation " this AmericanContinue reading “The Smiley Curve of Innovation-celebrating the American spirit 4th of July”
Keeping professional contacts updated needs one more step : Tweets no longer automatic to LinkedIn contacts
Keeping professional contacts updated needs one more step as Tweets are no longer automatic to LinkedIn contacts .You need to specifically share blog posts,Tweets or any other material through the LinkedIn share option. So till Friday June 29, the distribution channel was Blog Post—>Twitter—> LinkedIn. Now it is Blog Post—>Twitter. It was just after aContinue reading “Keeping professional contacts updated needs one more step : Tweets no longer automatic to LinkedIn contacts”
Innovation: finding Lead Users from the Internet using forums,blogs and social media
One of the neatest innovation sources is the concept of “Lead User” introduced by Eric von Hippel of MIT in 1986. Finding Lead Users on the Internet using forums,blogs and social media is a great possibility , but first about the concept of lead users.
How does your off-line marketing and sales fit in with your digital marketing?
CEO's and CMO's are trying to figure out how to integrate their off-line marketing and sales with their digital marketing efforts. Since digital marketing gets too techie/nerdy the creative right brained folks in marketing,sales and advertising seem to avoid getting into the possibilities that digital marketing and web analytics offers. By doing so the moreContinue reading “How does your off-line marketing and sales fit in with your digital marketing?”
Stopping J.C. Penney Coupons was a bit like introducing New Coke
The troubles at JC Penney that started with stopping coupons in February sort of reminds one of the New Coke fiasco. In both cases company leaders misjudged what their brand really means to their customer. Here is what happened: JCPenney marketing folks figured that their customers hated all those coupons and keeping track of theContinue reading “Stopping J.C. Penney Coupons was a bit like introducing New Coke”
From Strategy to Execution via Website: the Power of Web Analytics
As Web Analytics evolves (see earlier post) the possibility of organizations to map website—>organizational structure—> strategy —-> to execution via website analytics is an enormous opportunity. And this applies to the mission of the organization, its functions including Marketing, Investor Relations, Supplier Relations to Employee Relations. Here is how: Websites are becoming better with moreContinue reading “From Strategy to Execution via Website: the Power of Web Analytics”
Mayors Innovation Challenge for US cities from NYC Mayor Bloomberg
The Mayor's Challenge for US cities from New York City Mayor Michael Bloomberg is a great idea. The rationale for the Mayors Challenge is explained in the video alongside and details of the competition are available at the Bloomberg Philanthropies website. Mayor Bloomberg is personally funding the effort and it is available to all citiesContinue reading “Mayors Innovation Challenge for US cities from NYC Mayor Bloomberg”